Image Courtesy: Star Blogging Online
If you are just starting a business & is a solo entrepreneur there is a high chance you are using WordPress for your website as it is the most user-friendly CMS in the world with a ton of functionalities. If you are a blogger WordPress gives you the option to set up your blog up & running within few minutes with a handful of clicks. But as you move on you will see that the default theme that you have installed is not enough to leverage your blog for SEO, Content Marketing & Conversion Optimization. Here is where you can take the help of some cool plug-ins to add additional functionalities to your site in order to generate more traffic & conversions.Let’s discuss some of the best WordPress plugins in the market that you can use to leverage your site’s productivity with a minimum effort & time.
WordPress in itself is a platform is very compatible with SEO activities. But Yoast SEO is an all in one plugin which can virtually take care of every on-site technical aspect of SEO from Title, Meta, Sitemap & Content creation as per your focused keywords.
Here, you can see the Yoast SEO plugin general meta box. You’ll see this on edit post pages, for posts, pages, and custom post types. You can get an exact preview of your page’s snippet in SERP & can adjust your Tile & Meta Description as necessary based on your targeted keyword.
You analyze you on- page elements instantly & can fix them from Page analysis tab.
W3 Total Cache improves the user experience of your site dramatically by increasing server performance, reducing the download times and providing transparent content delivery network (CDN) integration.
Some benefits that W3 Total cache provide are:
It leads to reduced page load time & increased visitor time on site as the visitors can visit more pages in a short time. this in terms increase conversion.
Enhance site performance & overall user experience & engagement which is a critical factor in Google’ algorithm.
“Browser Caching ” makes your pages stored locally in client’s browser so that they can load the pages instantly when they again visit the site
This plugin will generate a special XML sitemap which will help search engines like Google, Yahoo, Bing and Ask.com to better index your blog.With such a sitemap, it’s much easier for the crawlers to see the complete structure of your site and retrieve it more efficiently. XML Sitemap is one of the most critical elements of “on-site ” SEO.
The plugin notifies all major search engines automatically every time you add some new content to your blog or modify your URL structure.This is essential for regular bloggers who constantly generate new contents almost every week & don’t have enough time to update the sitemaps manually in search engines.
WP Smush compresses your images, faster by reducing the file size without losing quality & makes your site load faster your site is the more you will be in the good books of search engines .
The “Bulk Smush” features allows you to “smush” all junk data in the images at once from the media library which were slowing down your site’s speed.
If you have a local business or store then definitely you should be doing a Local SEO for your site. This plugin has a host of Local SEO Tools like
-Local SEO Road Maps
-Scanning Business Listing on Citation Websites
Get a sneak-peek of the Local SEO dashboard above !
Broken Links in a site can have a negative effect on your SEO. This plugin will check your posts, comments and other content for broken links and missing images, and notify you instantly if any broken link is discovered.
Broken Link Checker monitor links in posts, pages, images & comments, detects & notify broken links instantly through dashboard & email, highlight broken links with a Strikethrough in posts.
It can also prevent search engines from following broken links & give the option to edit links from the plugin dashboard itself as illustrated in the picture below .
WordPress databases often tends to get loaded with bloats due to auto-savings of every post revision. It also stores every comment including spams in your database which tales up a lot of space on your server & slows down your site.
WP-Optimize is an extensive WordPress database cleanup and optimization tool. It doesn’t require PhpMyAdmin to clean and optimize your database tables. Some cool features of this awesome plugin are :
-Removal of stale post revisions
-Removal of stale unapproved and spam comments
-Removal of other stale metadata from comments
-Removal of all trackbacks and pingbacks
-Cleaning up auto draft posts
-Clear out the post trash
-Enable/Disable weekly schedules of optimization
-Option to keep selected number of weeks data when cleaning up
You can select what data to clean & you can also auto-clean up your database every week as shown above.
Disqus, pronounced “discuss”, is an awesome commenting tool which makes commenting easier and more interactive, while connecting bloggers and readers across a thriving discussion community.
These are some cool features of Disqus :
-Prevents spam (No need for any other plugin)
-Threaded comments and replies
-User friendly interface
-Notifications and reply by email
-Easy to moderate
-Aggregated comments and social mentions
-Boost your blog exposure
Interactive Content is the one of the latest trend in content marketing. This plugin allows you to easily create tweetable content for your readers. Use pull quotes and custom messages inside the body of your blog post to highlight your content for the reader and make it simple for them to share on Twitter.
You can easily create a custom tweetable message either using simple code or a one-click in your editor as shown below .
These are some of the best plug-ins the market that can super-optimized your blog & enhance user experience & SEO. But remember to always select plug-ins according to your business need & don’t install a irrelevant plugin simply because eveybody is using it. In fact you should delete the useless plugins which you are not using as they will have a negative effect on your site ‘s overall speed & performance .