The Only Digital Marketing Strategy in 2017 You Need To Know!

The Only Digital Marketing  Strategy in 2017 You Need To Know!

 

 

Digital-Marketing-Guide-2017

 

Are you following a definitive Digital Marketing strategy for your business? Is  Content Marketing the focal point of your Digital Marketing strategy? According to the latest stats, over 88 % of the B2B  marketers use content marketing as an integral part of their Digital Marketing campaign.  It’s  fair to say content marketing has dominated all the other Digital Marketing avenues in 2016  &  according to experts it will play an even greater role in converting visitors to clients in 2017! But in this era of information overload, you should be careful in crafting a niche content strategy for your client based on B2B or B2C. Let’s discuss how you can integrate content marketing into your Digital Marketing strategy in 2017.

 

1.Explore Different Content Types For Different Digital Platforms

If you are creating a content marketing strategy in 2017  then you should first analyze your potential audience in your niche & deduce what type of content is suitable for your niche audience.  You can try experimenting different content types like creating informative blogs,  infographics, webinars, podcasts etc. You have to perform a regular “Content Audit  to deduce with what actually is working for your audience to create your own unique content strategy for your audience.

According to Smart Insights, these are the top digital marketing avenues in 2017:

 

Digital Marketing Trends In 2017

                                   Image Courtesy: Smart Insights

 

2.Focus On SEO

Content Marketing is an integral part of SEO  this day  & you can complement your SEO campaign seamlessly with content marketing by integrating latent semantic keywords in your content which is one of the critical factors of Google Hummingbird. If you want to promote your business in a specific location you can create location specific content targeting the demographics in that location which will expedite your  Local SEO.

Quality content can help you to generate more backlinks for SEO which can improve your ranking in SERP.

3.Change Your Voice

Content writers should be able to change their writing style frequently based on industry & audience as content formats which is generating a huge traction for a specific industry may not go well with other niches.You should be fluid enough to write according to the specific industry based on their target audience.

4.Always Look Out For New Ideas

The Web is flooded with millions of contents published every day so in order to stand out, you should give your audience something fresh to get the maximum engagement.You can easily get some interesting  & trending ideas just by listening to audiences on various social media platforms  & other media channels like television & print. In this way, you can keep a track on untapped contents which can go viral in the future. Here is an interesting example where folks from “Positive Health Wellness have written a fresh post on how technology is benefiting people countering the popular view that technology is bad for health.

 

5. Focus On Creating Value For Your Audience

Before writing a new content you should do a  self-audit  & ask yourself why your audience will read your post  & what value they will get from your post. You should only proceed if your content is fulfilling a need for your audience or there is a high probability that your content will go unnoticed in this sea of content. You should be careful to not to just copy your competitors but you have to add some unique value to your content to stand out from the rest. 

Check out this awesome post  “How to Speak Your Value So They Buy”  by renowned story-based marketer Kylie Slavik  to learn more about creating a value proposition for our niche audience.

 

 

6.It’s Quality Over Quantity

This is a common mistake most bloggers. In order to maintain a minimum word limit, they try to fluff their content with irrelevant topics & images  & distract from the original topic. So, it’s very important to maintain the consistency  &  to stay  “on-topic”  throughout the post.

 

7.Distribute Your Content Smartly

Writing a great content is only the half job done. You have to market your content smartly to your niche audience through the most engaging social media channels where your audience hangs out. According to Smart Insights stats,  Facebook remains the most popular content distribution channel. Instagram comes second & is the fastest growing network in history. It beats Facebook in terms of social media engagement. Twitter seems to be on the decline with the advent of  What’s App, We Chat &  Instagram.   Live streaming channels like Periscope are also gaining popularity. You can leverage these platforms to promote your content through video conferencing.

 

 

8.Repurpose Your Old Content

You should try to leverage your contents which have gone viral in the past.  These contents should be updated, tweaked  & re-structured for your old & also new audience by adding some new information regarding your industry. You can try to convert the old textual content into an awesome infographic or can also make a video presentation with the updated contents which will ensure that your old audience will remain engaged with your blog & will keep coming back.

 

 

9.Optimize Your Content For Mobile

According to   Smart Insights users are consuming most of the content from mobile devices.  As per, the report Mobile Digital Media time in the US  is around  51%  whereas  Desktop Digital Media Time is 42 %.  People spend around 3 hours a day on smartphones or tablets consuming different contents like music, videos, news, apps, social media etc. Hence, you should always optimize your content for mobile to reach out to more audience.

 

 

10.Create Stunning  Visual Content

Visual content has become an integral element of any post in 2017 & will be even more crucial in  2017 for your content marketing strategy. You should be focusing on creating more informative visual content like infographics, infographics, charts, memes,  videos etc. to increase the user experience  &  audience engagement.Textual content has reached a point of saturation  & so it will very hard to keep the audience engaged with your content unless you are integrating some relevant & interesting visual contents.

 

11. Have A Clear Cut Goal

Every content you are producing must have a clear-cut purpose. There should be a clear  Call-To-Action  on your landing pages to entice the readers to the next step into your marketing funnel whether to opt for your email subscription, e-book download or to buy your services or products.

Content Auditing is a very crucial factor in content marketing to analyze the ROI on your content marketing effort from which you can easily discover your most valuable contents that are generating the maximum traffic,  engagement  &  conversion. This data will help you to plan your content marketing strategy more precisely to get maximum ROI on your content marketing campaign.

 

 

Look at this awesome infographic from Search Engine Journal to understand how you can diversify your content in the following Digital Marketing avenues in  2017  to increase your traffic, leads & sales.

Digital-Marketing-Trends-2017
                                         

                          Image Courtesy: Search Engine Journal

 

 

 

 

 

Content Marketing is now the backbone of any Digital Marketing campaign. It has been a game changer for many businesses but many businesses have failed to capitalize on it due to a lack of clarity in their Content Marketing campaigns. I hope my post helps you to understand the nuances of Content Marketing to create a meticulous strategy for your next marketing campaigns.

 

 

10 Simple Ways To Increase Your Engagement On Social Media (Organically) Using Hashtags (#)

10 Simple Ways To Increase Your Engagement On Social Media (Organically) Using Hashtags (#)

 

 

Hashtags (#) have become an integral part of every social media post on every social media.It makes easier for users to track & organize topics based on their interests.It is the easiest way to categorize contents on social media.

This is the guy who started it all long back in 2007!

 

In fact, due to its popularity “Hashtags” have found a place in Oxford Dictionary. Another, great benefit of using a hashtag in your posts is that it connects with users on other social media platforms.But most of us still don’t know how to use a hashtag properly in posts & end up spamming their posts with too many irrelevant hashtags. So, let’s look at the following guidelines about properly using hashtags in your social media posts.

 

 Some Basics About Hashtag!

  • Hashtags are primarily incorporated in order to monitor trending events & discussions on social media to update users about the latest buzz in the social media.You can click on a particular hashtag & can get redirected to the hashtag feed instead of your original feed.
  • Every hashtag  has its own unique URL

 

  • You can search for specific topics & events  from your address bar  in Facebook like  facebook.com/hashtag/topic

 

  • You can directly post from the hashtag feed on Facebook.

 

Hashtag Guide In A Nutshell

 

1. Use A  Single Word With No  Space

You should use the hashtag as a single word with no spaces in between if you want to use more than one word in your hashtag.

 

2.Don’t Use  Too Many Words Together

Don’t clutter your hashtag by stringing too many words together. Try to keep it to the minimum.

 

3.Don’t Use Special Characters

You can’t  include special characters but you can use numbers in your hashtags.

 

4.Be Specific

Use the hashtag in trending topics in your niche industry to drive more traffic to your posts. The only thing to keep in mind is that you have to be specific about the topic.

 

5. Use Hashtags As Per The Network

Every network has its own unique way of interpreting hashtags.

Twitter:

Hashtags are focused on the specific topic about which you are tweeting. You can also use a hashtag to track  Twitter chats  & connect with influencers in your niche.

 

Facebook :

Each hashtag has its own unique URL from where you can post your status updates. You can leverage this URL to drive more traffic from other sites.    You can leverage the hashtags to increase your reach. When you use a popular hashtag with your content the audience searching for that specifically for that niche may discover your content.

 

Instagram :

Hashtags are very important for Instagram as the hashtags are useful to describe a photo & its details rather than a story or a theme. One of the advantages of using Hashtags in Instagram is that you can use as many Hashtags in your post. Here  The rules are pretty simple here –

  • Be specific
  • Be  relevant
  • Be observant    

 

6 .Capitalize The First Letter

To make your hashtags stand out capitalize the first letter of each word(with no spaces in between) like #SocialMedia

 

7.Create Your Own Unique Branded Hashtag

Create your own innovative hashtags for your products & services through which people can identify your brand of products & services. You can also create hashtags for events happening around your brand.

 

8 .Leverage Trending Hashtags

You can leverage trending around current events which can boost your posts & tweets to gain more engagements across the platform.  You can use any sporting event like #Wimbledon, #USOpen to catch the attention of the online community who are following that event.

 

9.Don’t Spam

You should not spam your posts with hashtags & use it frugally. You should not be in a situation where you have more hashtags than words.This will only attract spammers who will just follow you to get a follow back.In order to get real fans, you have to use hashtags more judiciously based on your niche.

 

10.Don’t Be Too  Specific  & Avoid Long Hashtags

You have to keep a balance between too generic & too specific. If you create hashtags which are too specific to your brand or product before its launch then nobody will search using that hashtag as they have never heard of your brand. So, it’s better to use trending hashtags niche.Don’t make your hashtags too long but try to keep it short. It has been seen that people always go for short hashtags  (But remember don’t be too offbeat ).

 

Hashtags, if used cleverly, can generate tremendous reach & engagements on any social media platforms be it Facebook, Twitter or  Instagram but you have to be careful in to use it at the right place to gain maximum reach. Hashtags should be an integral part of your Social Media Marketing especially if you are doing Content Marketing on TwitterInstagram

Check out this  Digital Marketing Guide  to know more about Content Marketing in 2017!

 

Here Is What You Must Know About Facebook Instant Articles

Here Is What You Must  Know About Facebook Instant Articles

 Social-Media

Instant Articles  is a  feature  introduced by Facebook which gives content  publishers  the opportunity to publish content directly on Facebook from any CMS  .  The articles can be accessed  directly  on Facebook Mobile App  & the interface is similar to the website of the original publisher  . Instant Articles display as much as ten times faster than standard mobile web articles . It includes some cool features like  tilt-to-pan photos, auto-play video, interactive maps .

Why Facebook Decided To Launch Instant Articles ?

Facebook discovered that  posts are getting much more engagement on their app in comparison to the original site . So, in order to bypass this gap Facebook decide to give publisher the liberty to publish directly on their platform  which is way fast & responsive as the audience will not have to click the link anymore to go to the publisher’s website but can access it right  in the app . With this new feature Facebook can offer more content at a fast pace to it’s audience.

 

How Does It Affect Website Traffic & SEO ?

Instant Articles provides the audience the option to view an article right in the mobile app without even clicking a link . So, there is a fear among the marketers that this might lead  to a  decline in referral traffic  from Facebook.  Well it may be a fact that referral traffic may decline somewhat but on the other hand your content ‘s reach increase manifolds among the Facebook audience.  You can publish simultaneously on Instant Articles & on your site  but in that case Facebook has to implement “noindex” the content on their platform to prevent search engines from crawling it to  avoid duplicate content issues.

When a publisher  hosts an article on their own website, any  links from other sites that mentioned that article link directly to their own website which can increase  it’s Domain Authority.

But with Facebook Instant Articles, sharing and linking is contained within Facebook itself . Therefore when someone shares the article it will not  link back to the publisher’s website. This means although their content are getting more exposure but eventually publishers are risking  search traffic if they are opting for Instant Articles  .

Facebook Will Have The Last Laugh Over Publisher’s Content

When a publisher is opting for Instant Article he is giving up the control of their content distribution &  hence the marketers  will not able to predict their target audience  for driving conversions  as they do with their websites & blogs. Facebook can boot out average contents if they feel they are not engaging enough & these can cause a major drop in conversion & potential clients for  the respective publishers.Another factor is when audiences are reading the post on your site you can keep them engaged by recommending other related contents on you blog  which you cannot do with the in-app .

What About Insights?

Instant Articles can provide an in-depth insight about your content  like the number of people clicking on it, total time spent reading the content,scroll speed . These are some advance metrics that can aid publishers to produce  more engaging content for the Facebook audience.By measuring these metrics the publishers can get more value out of their content marketing campaigns.

 

Do We have An  Alternative Platform ?

Google &  Twitter  have devised  an open source  Content Delivery Platform . When people click on links in either a Twitter feed or a Google search, full articles will pop up immediately versus waiting several seconds.But what set this platform apart from Instant Articles  is that Google & Twitter will not actually host the content but they will be showing the cached pages  on publisher’s websites. Unlike Facebook Instant Articles it will  not be branded & being an Open Source platform any company can use  & build upon it .

 

Conclusion

It’s just a new channel for increasing the visibility of your contents which will not have a direct influence on search as such. If you are not among the selected publishers then you don’t have to worry about Instant Articles  but if you are using it then do publish the content simultaneously on your site as well for your best interest.

9 Twitter Tools in 2017 That Every Social Media Marketer Needs!

9 Twitter Tools in 2017 That Every Social Media Marketer Needs!

Twitter has become the most lucrative marketing platform for every business. Hence, there is a huge competition among marketers to get more & more followers with high engagement rate in order to promote their respective products & services on this platform. Here are some of the tools which can leverage the Twitter marketing campaign of businesses & can increase productivity with some smart strategies.

 

1.Buffer

 

Bufferapp

 

A buffer is a smart tool which helps you to schedule your tweets uniformly throughout the day when your followers are online. If you don’t schedule your tweet  & tweet when you feel like tweeting you are losing out on followers. Buffer solve this problem by scheduling your tweets at peak times of the day to get more engagement from your followers.

 

2. Klout

Barack-Obama-vs-Justin-Bieber-Klout-Score

 

 

Klout is one of the most popular social media tools which measure the influence of social media profiles  & ranks its users.If you want to measure where you stand on social media or to find out influential people in your niche then Klout is the place to go.

 

3. Bit.ly

 

Bitly

Billy is much more than an URL shortener. It helps us to keep track on the clicks on the links. The links can be shared directly to your Twitter &  other social media accounts from its dashboard.

 

4.Crowdfire

 

Crowdfire

 

It’s an awesome tool to keep track of your followers, followers   & inactive accounts you may want o to unfollow. It helps to streamline your account regularly &  helps you to flush out irrelevant profile you are following & connect with more relevant followers who are interested in your tweets. Crowdfire helps you reach out to the right people, and grow on a social network.

 

 

5.Twitonomy

Twitonomy

 

Twitonomy is a cool tool for Twitter through which you can browse, search, you follow filter & get insights you follow& your own followers.The premium features allow you to download your tweets, re-tweets, reach .mentions  &  to export to Excel & PDF reports.

 

 

 

6. Tweriod

 

 

Twitter Tools In 2017

 

 

 

Tweriod gives you the best times to tweet. It analyzes both your tweets and your followers’ tweets.So you can start tweeting when it makes the most sense to reach others.

 

7. Paper.Li

 

 

Paperli

Paper.Li is an awesome curation tool which automatically collects posts &  tweets & organizes them in a newspaper format. You can tap into this powerful tool to curate contents from industry influencers    & publish them on your site & social media at the click of a button!

 

8.Hootsuite

 

Hootsuite

 

HootSuite is a social media management tool which helps you to update multiple social networks. It also has an app  &  can track all your social media analytics including in real time on the go on your mobile. In addition, it has the facility of integrating multiple users of a team to manage the social media activities for your company.

 

9. Twtpoll

Pollin

 

This is an awesome tool if you are looking to create surveys for your social media audience to gather feedback through quizzes, questions, videos & photos.You can conduct a survey on any social media platform or email.These are some of the best free tools in the market that you can use to leverage your Twitter marketing. Are you using any of these tools for your social media?

 

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