Your Content Marketing Guide For 2017

 

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According to the latest stats, over 88 % of the B2B  marketers use content marketing as of today.  It’s  fair to say content marketing has dominated all the other online marketing avenues in 2016  &  according to experts it will play an even greater role in converting visitors to clients   in 2017! But in this era of information overload, you should be careful in crafting a niche content strategy for your client based on B2B or B2C. Let’s discuss some of the key elements of creating a  content marketing strategy in 2017.

 

1.Explore Different Content Types

If you are creating a content marketing strategy in 2017  then you should first analyze your potential audience in your niche & deduce what type of content is suitable for your niche audience.  You can try experimenting different content types like blogs,  infographics, webinars, podcasts etc. You have to perform a regular “Content Audit”  to deduce with what actually is working for your audience to create your own unique content strategy for your audience.

2.Focus On SEO

Content Marketing   is an integral part of SEO  this day  & you can complement your SEO campaign seamlessly with content marketing by integrating latent semantic keywords in your content which is one of the critical factors of Google Hummingbird.

Quality content can help you to generate more backlinks for SEO which can improve your ranking in SERP.

3.Change Your Voice

Content writers should be able to change their writing style frequently based on industry & audience as content formats which is generating a huge traction for a specific industry may not go well with other niches.You should be fluid enough to write according to the specific industry based on their target audience.

4.Always Look Out For New Ideas

The Web is flooded with millions of contents published every day so in order to stand out, you should give your audience something fresh to get the maximum engagement.You can easily get some interesting  & trending ideas just by listening to audiences on various social media platforms  & other media channels like television & print. In this way, you can keep a track on untapped contents which can go viral in the future.

 

5. Focus On Creating Value For Your Audience

Before writing a new content you should do a self-audit & ask yourself why your audience will read your post  & what value they will get from your post. You should only proceed if your content is fulfilling a need for your audience or there is a high probability that your content will go unnoticed in this sea of content. You should be careful to not to just copy your competitors but you have to add some unique value to you content  to make it stand out from the rest.

 

6.It’s Quality Over Quantity

This is a common mistake most bloggers. In order to maintain a minimum word limit, they try to fluff their content with irrelevant topics & images  & distract from the original topic. So, it’s very important to maintain the consistency  &  to stay      “on-topic”  throughout the post.

 

7.Distribute Your Content Smartly

Writing a great content is only the half job done. You have to market your content smartly to your niche audience through various social media channels. According to Smart Insights stats,  Facebook   remains the most popular content distribution channel. Instagram comes second & is the fastest growing network in history .It beats Facebook in  terms of engagement.Twitter seems to be on the decline with the advent of  What’s App, We Chat &  Instagram.   Live streaming channels like Periscope are also gaining popularity. You can leverage these platforms to promote your content through video conferencing.

8.Re-purpose Your Old Content

You should try to leverage your contents which have gone viral in the past.  These contents should be updated, tweaked  & re-structured for your old & also new audience by adding some new information regarding your industry. You can try to convert the old textual content into an awesome infographic or can also make a video presentation with the updated contents which will ensure that your old audience will remain engaged with your blog & will keep coming back.

 

 

9.Optimize Your Content For Mobile

According to   Smart Insights users are consuming most of the content from mobile devices.  As per, the report Mobile Digital Media time in the US  is around  51%  whereas  Desktop Digital Media Time is 42 %.  People spend around 3 hours a day on smartphones or tablets consuming different contents like music, videos, news, apps, social media etc. Hence, you should always optimize your content for mobile to reach out to more audience.

 

10.Create Stunning  Visual Content

Visual content has become an integral element of any post in 2017 & will be even more crucial in  2017 for your content marketing strategy. You should be focusing on creating more informative visual contents like infographics, infographics, charts, memes,  videos etc. to increase the user experience  &  audience engagement.Textual content has reached a point of saturation  & so it will very hard to keep the audience engaged with your content unless you are integrating some relevant & interesting visual contents.

 

11. Have A Clear Cut Goal

Every content you are producing must have a clear cut purpose. There should be a clear  CTA(Call-To-Action)  on your landing pages to entice the readers to the next step into your marketing funnel whether to opt for your email subscription, e-book download or to buy your services or products.

Content Auditing is a very crucial factor in content marketing to analyze the ROI on your content marketing effort from which you can easily discover your most valuable contents that are generating the maximum traffic,  engagement & conversion. This data will help you to plan your content marketing strategy more precisely to get maximum ROI on your content marketing campaign.

 

 

 

Here Is What You Need To Know About Facebook Instant Articles !

Here Is What You Need To Know About Facebook Instant Articles !

Here Is What You Need To Know About Facebook Instant Articles

Instant Articles  is a brand  new  feature  introduced by Facebook which gives content  publishers  the opportunity to publish content directly on Facebook from any CMS  .  The articles can be accessed  directly  on Facebook Mobile App  & the interface is similar to the website of the original publisher  . Instant Articles display as much as ten times faster than standard mobile web articles . It includes some cool features like  tilt-to-pan photos, auto-play video, interactive maps .

Why Facebook Decided To Launch Instant Articles ?

Facebook discovered that  posts are getting much more engagement on their app in comparison to the original site . So, in order to bypass this gap Facebook decide to give publisher the liberty to publish directly on their platform  which is way fast & responsive as the audience will not have to click the link anymore to go to the publisher’s website but can access it right  in the app . With this new feature Facebook can offer more content at a fast pace to it’s audience.

 

How Does It Effect Website Traffic & SEO ?

Instant Articles provides the audience the option to view an article right in the mobile app without even clicking a link . So, there is a fear among the marketers that this might lead  to a  decline in referral traffic  from Facebook.  Well it may be a fact that referral traffic may decline somewhat but on the other hand your content ‘s reach increase manifolds among the Facebook audience.  You can publish simultaneously on Instant Articles & on your site  but in that case Facebook has to implement “noindex” the content on their platform to prevent search engines from crawling it to  avoid duplicate content issues.

When a publisher  hosts an article on their own website, any  links from other sites that mentioned that article link directly to their own website which can increase  it’s Domain Authority.

But with Facebook Instant Articles, sharing and linking is contained within Facebook itself . Therefore when someone shares the article it will not  link back to the publisher’s website. This means although their content are getting more exposure but eventually publishers are risking  search traffic if they are opting for Instant Articles  .

Facebook Will Have The Last Laugh Over Publisher’s Content

When a publisher is opting for Instant Article he is giving up the control of their content distribution &  hence the marketers  will not able to predict their target audience  for driving conversions  as they do with their websites & blogs. Facebook can boot out average contents if they feel they are not engaging enough & these can cause a major drop in conversion & potential clients for  the respective publishers.Another factor is when audiences are reading the post on your site you can keep them engaged by recommending other related contents on you blog  which you cannot do with the in-app .

What About Insights ?

Instant Articles can provide an in-depth insight about your content  like the number of people clicking on it, total time spent reading the content,scroll speed . These are some advance metrics that can aid publishers to produce  more engaging content for the Facebook audience.By measuring these metrics the publishers can get more value out of their content marketing campaigns.

 

Do We have An  Alternative Platform ?

Google &  Twitter  are teaming up for a open source  Content Delivery Platform . When people click on links in either a Twitter feed or a Google search, full articles will pop up immediately versus waiting several seconds.But what set this platform apart from Instant Articles  is that Google & Twitter will not actually host the content but they will be showing the cached pages  on publisher’s websites. Unlike Facebook Instant Articles it will  not be branded & being an Open Source platform any company can use  & build upon it .

 

Conclusion

It’s just a new channel for increasing the visibility of your contents which will not have a direct influence on search as such. If you are not among the selected publishers then you don’t have to worry about Instant Articles  but if you are using it then do publish the content simultaneously on your site as well for your best interest.