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How to Tell a Better Story and Increase Conversions

How to Tell a Better Story and Increase Conversions

Storytelling

 

Your customers may not be very interested in your troubles. What they’re actually interested in are how you can help with their troubles—how your products or services can create solutions to whatever hurdles they’re facing.

How do you tell them that you can do that? By sharing anecdotes—stories, humorous or serious—about what you’ve done for other people. Your honesty, as long as it feels authentic, can be a great identifier for people. The stories don’t always have to be successful; they can be failures, too. The point is that you are sharing and they can find a way to fit into your narrative.

 

 

Use Anecdote To Tell Your Customers A Story

Share stories about the pain points of your customers & how you have helped them to overcome it. The first step is to share an anecdote about having been in a similar situation, one your potential customers can relate to. In this way, you can empathize with your clients’ situation  & can convince them that you can solve their problem with your skills as you have successfully done for similar clients in similar situations before.

 

Content-Type:  

  • Blog Posts
  • Sales Copy
  • Website Copy

 

Types Of Stories:

  • Challenge
  • Connection
  • Creativity
  • Unique Solution

 

 

Be Transparent & Tell Customers About Your Hurdles

If you are always claiming to be the best company in the world who don’t fail ever then you are probably misleading your customers. Hence, it is wise to be transparent & tell your audience about your failures & how you have bounced back fit. It can lead to a lot of disappointment and trouble if and when things don’t go as planned. It’s important for your customers to know how you’ll respond when that happens, and what you’ll do to make it right. You can mention such experience where things didn’t work out the way for your clients as it is supposed to be & how you counter-acted  in that situation to solve the problem & attain the end goal of your clients eventually & helped them to become a “Hero”  by resolving the conflict they were facing in their journey. This is what is known as   “The Hero’s Journey”   as described beautifully by world-renowned  storyteller     Kylie Slavik on her blog.

 

Content-Type:  

  • Blog Posts
  • Case Studies

 

Be Specific, Be Focused (Only Say What’s Important)

You should be absolutely clear about the value proposition of your products & services   & avoid any extraneous information that can confuse the clients.

You should try to focus on the exact benefits that a client could get from your product rather than listing all the features of your product most of which are of no use to your potential customers. Hence, to convey you should design & convey the actual benefits in a concise manner that a client can get after purchasing your product.

 

Content-Type:  

  • White Papers
  • Blog Posts
  • Case Studies

 

 

Want to learn more? This graphic can help.

 

 
How to Tell a Better Story and Increase Conversions

 

 

Via Salesforce

 

So, next time when you are in a dilemma about writing a content to strike a chord with your audience for your campaigns, put your literary side to work. Go share some anecdotes the ones your customers can relate to, flaunt your failures in a cool way & tell them how you have eventually overcome them. Last but not the least write specific & focused white papers & blog posts mentioning the real benefits that your clients can get from your product.

 

 

How You Can Use Facebook Instant Articles To Amplify Your Content in 2017 ?

How You Can Use Facebook Instant Articles  To Amplify Your Content  in 2017 ?

 

Facebook Instant Articles 2017
                                       Facebook Instant Articles 2017

 

Instant Article is a  feature introduced by Facebook which gives content publishers the opportunity to publish content directly on Facebook from any CMS.  The articles can be accessed directly on Facebook Mobile App  & the interface is similar to the website of the original publisher. Instant Articles display as much as ten times faster than standard mobile web articles. It includes some cool features like tilt-to-pan photos, auto-play video, interactive maps.

 

 

Why  Facebook Launched Instant Articles?

Facebook discovered that posts are getting much more engagement on their app in comparison to the original site. So, in order to bypass this gap, Facebook decided to give the publisher the liberty to publish directly on their platform which is way fast & responsive as the audience will not have to click the link anymore to go to the publisher’s website but can access it right in the app. With this new feature, Facebook can offer more content at a fast pace to its audience.

 

How Does It Affect Website Traffic & SEO?

Instant Articles provides the audience the option to view an article right in the mobile app without even clicking a link. So, there is a fear among the marketers that this might lead to a  decline in referral traffic from Facebook.  Well, it may be a fact that referral traffic may decline somewhat but on the other hand, your content ‘s reach increase manifolds among the Facebook audience.  You can publish simultaneously on Instant Articles & on your site but in that case, Facebook has to implement “Noindex”  content on their platform to prevent search engines from crawling it to avoid duplicate content issues.

When a publisher hosts an article on their own website, any links from other sites that mentioned that article link directly to their own website which can increase it’s Domain Authority.

But with Facebook Instant Articles, sharing and linking are contained within Facebook itself. Therefore when someone shares the article it will not link back to the publisher’s website. This means although their content is getting more exposure eventually, publishers are risking search traffic if they are opting for Instant Articles.

Facebook Will Have The Last Laugh Over Publisher’s Content

When a publisher is opting for Instant Article he is giving up the control of their content distribution &  hence the marketers will not able to predict their target audience for driving conversions as they do with their websites & blogs. Facebook can boot out average contents if they feel they are not engaging enough & these can cause a major drop in conversion & potential clients for the respective publishers.Another factor is when audiences are reading the post on your site you can keep them engaged by recommending other related contents on your blog which you cannot do with the in-app.

What About Insights?

Instant Articles can provide an in-depth insight about your content like the number of people clicking on it, total time spent reading the content, scroll speed. These are some advanced metrics that can aid publishers to produce more engaging content for the Facebook audience.By measuring these metrics the publishers can get more value out of their content marketing campaigns.

 

Do We have An  Alternative Platform?

Google &  Twitter have devised an open source  Content Delivery Platform. When people click on links in either a Twitter feed or a Google search, full articles will pop up immediately versus waiting several seconds. But what set this platform apart from Instant Articles is that Google & Twitter will not actually host the content but they will be showing the cached pages on publisher’s websites. Unlike Facebook Instant Articles it will not be branded & being an Open Source platform any company can use  & build upon it.

 

Conclusion

It’s just a new channel for increasing the visibility of your contents on social media which will not have a direct influence on search as such. If you are not among the selected publishers then you don’t have to worry about Instant Articles but if you are using it then do publish the content simultaneously on your site as well for your best interest.

9 Awesome WordPress Plugins in 2017 That Every Online Marketer Must Use!

9 Awesome WordPress Plugins in 2017 That Every Online Marketer Must Use!

 

Wordpress

 

World’s almost  70% websites now run on WordPress. If you have a site there is a high chance you are using WordPress for your website as it is the most user-friendly CMS in the world with a ton of functionalities. If you are a blogger WordPress gives you the option to set up your blog up & running within few minutes with a handful of clicks. But as you move on you will see that the default theme that you have installed is not enough to leverage your blog for SEO, Content Marketing & Conversion Optimization. Here is where you can take the help of some cool plug-ins to add additional functionalities to your site in order to generate more traffic & conversions.Let’s discuss some of the best WordPress plugins in the market that you can use to leverage your site’s productivity with a minimum effort & time.

 

 

1. Yoast SEO

WordPress in itself is a platform is very compatible with SEO activities. But Yoast SEO is an all in one plugin which can virtually take care of every on-site technical aspect of SEO from Title, Meta, Sitemap & Content creation as per your focused keywords.

 

Yoast-SEO
Here, you can see the Yoast SEO plugin general meta box. You’ll see this on edit post pages, for posts, pages, and custom post types. You can get an exact preview of your page’s snippet in SERP & can adjust your Tile & Meta Description as necessary based on your targeted keyword.

You analyze you on- page elements instantly & can fix them from Page analysis tab.

2. W3 Total cache

W3 Total Cache improves the user experience of your site dramatically by increasing server performance, reducing the download times and providing transparent content delivery network (CDN) integration.

 

W3-TOTAL-CACHE

 

 

Some benefits that W3 Total cache provide are:

It leads to reduced page load time & increased visitor time on site as the visitors can visit more pages in a short time. this in terms increase conversion.

Enhance site performance & overall user experience & engagement which is a critical factor in Google’ algorithm.

“Browser Caching ” makes your pages stored locally in client’s browser so that they can load the pages instantly when they again visit the site

Saves bandwidth via minify and HTTP compression of HTML, CSS, JavaScript and feeds so that your server can sustain high traffic.

 

3.Google XML Sitemaps

This plugin will generate a special XML sitemap which will help search engines like Google, Yahoo, Bing and Ask.com to better index your blog.With such a sitemap, it’s much easier for the crawlers to see the complete structure of your site and retrieve it more efficiently. XML Sitemap is one of the most critical elements of “on-site ” SEO.

 

 

Google-XML-Sitemaps-Generator

 

 

The plugin notifies all major search engines automatically every time you add some new content to your blog or modify your URL structure.This is essential for regular bloggers who constantly generate new contents almost every week & don’t have enough time to update the sitemaps manually in search engines.

4.Wp Smush

WP Smush compresses your images, faster by reducing the file size without losing quality & makes your site load faster your site is the more you will be in the good books of search engines.

 

WP-Smush

 

The “Bulk Smush” features allow you to “smush” all junk data in the images at once from the media library which was slowing down your site’s speed.

 

5.Local SEO and Business Listings

If you have a local business or store then definitely you should be doing a Local SEO for your site. This plugin has a host of Local SEO Tools like

-Keyword Analysis

-Local SEO Road Maps

-Scanning Business Listing on Citation Websites

-Competitor Analysis

-Sitemap Generator

 

Local-SEO-Plugin

 

Get a sneak-peek of the Local SEO dashboard above!

 

 

 

6. Broken Link Checker

Broken Links in a site can have a negative effect on your SEO. This plugin will check your posts, comments and other content for broken links and missing images, and notify you instantly if any broken link is discovered.

Broken Link Checker monitor links in posts, pages, images & comments, detects & notify broken links instantly through dashboard & email, highlight broken links with a Strikethrough in posts.

 

 

Broken-Link-Checker-Tools

 

It can also prevent search engines from following broken links & give the option to edit links from the plugin dashboard itself as illustrated in the picture below.

 

7.WP-Optimize

WordPress databases often tend to get loaded with bloats due to auto-savings of every post revision. It also stores every comment including spams in your database which takes up a lot of space on your server & slows down your site.

WP-Optimize is an extensive WordPress database cleanup and optimization tool. It doesn’t require PhpMyAdmin to clean and optimize your database tables. Some cool features of this awesome plugin are :

-Removal of stale post revisions
-Removal of stale unapproved and spam comments
-Removal of other stale metadata from comments
-Removal of all trackbacks and pingbacks
-Cleaning up auto draft posts
-Clear out the post trash
-Enable/Disable weekly schedules of optimization
-Option to keep selected number of weeks data when cleaning up

WP-Optimize

 

 

WP-Optimize-Auto

 

You can select what data to clean & you can also auto-cleanup your database every week as shown above.

 

8. Disqus Comment System

Disqus, pronounced “discuss”, is an awesome commenting tool which makes commenting easier and more interactive, while connecting bloggers and readers across a thriving discussion community.

Disqus-Comment-System

 

These are some cool features of Disqus :

-Prevents spam (No need for any other plugin)
-Threaded comments and replies
-User-friendly interface
-Notifications and reply by email
-Easy to moderate
-Aggregated comments and social mentions
-Boost your blog exposure

 

9.Click To Tweet

Interactive Content is one of the latest trends in content marketing. This plugin allows you to easily create tweetable content for your readers. Use pull quotes and custom messages inside the body of your blog post to highlight your content for the reader and make it simple for them to share on Twitter.

 

Click-To-Tweet-Box-In-Blog

You can easily create a custom tweetable message either using simple code or a one-click in your editor as shown below.

 

 

 

 

These are some of the best plug-ins the market that can super-optimized your blog & enhance user experience & SEO. But remember to always select plug-ins according to your business need & don’t install an irrelevant plugin simply because everybody is using it. In fact, you should delete the useless plugins which you are not using as they will have a negative effect on your site ‘s overall speed & performance.

Your Step-By-Step Guide To Analyze Your Content Marketing ROI

Your Step-By-Step Guide To Analyze Your Content Marketing ROI

Content-Audit-Template

 

 

 

You have jumped on the bandwagon & is producing great content on your site week after week in order to target diverse audience across the web. But how will you know the effort & money that you are investing in your content marketing campaign is really working for you & is converting visitors to clients.  Well, my friend, it’s time to perform a thorough content audit on your site. If you don’t have any idea where to start then you are in the right place

What Are The Information You Want To Deduce From Your Content Audit?

 

1.Content Type

You will definitely want to know what type of contents is generating more visits & engagements. From research, it is seen that textual contents like infographics & memes get high engagements from visitors.

 

2.Content Source

If you are curating content from other sites then you must provide the proper reference through outbound links.During the content audit, you must ensure to cite the original source on each page. By doing this you can ensure to re-adjust your content marketing budget  & time for different channels lie E-mail Newsletters, Ads.Social Media, Paid Search & Paid channels  which

 

3.Audience Source

You must identify the channels which are driving your target audience for specific contents.

 

4.Engagement

The objective of any content is engagement. You must be able to deduce which are the contents that your audience find engaging  & whether the audience is taking the next steps. You must identify the contents which are driving repeat visitors.

 

5.Content Currency

You must ensure that the contents provide the most up-to-date information regarding the topic  & make necessary edit regarding the topic.

 

 

Here is a  step-by-step guide on how to perform a thorough content audit of your site with 9 simple steps.

You can use  Google Analytics to perform a  thorough content audit of your site. Here are the 9 key metrics that are essential to determine whether you are on the right track with your content marketing campaign.

 

1.Load time

A slow loading drastically affects the bounce rate.  Pagespeed has become an integral factor in Google’s algorithm as Google is taking into account the overall user experience.  You should identify elements (both for desktop & mobile) which are making your site slower & try to fix it to create a smooth user experience.

 

2.Bounce  Rate

If you are seeing higher bounce rates in your analytics then it simply means the audience is not finding your content interesting &  is exiting the site from the landing page. You should keep a tab on the contents which have a higher bounce rate & should try come up with something better.

 

3. Unique  Visitors

You can see how many visitors with unique IP addresses visit each page on your site from this metric.

 

4.New Vs Returning Visitors

This metric is a good indicator of how popular your page is over time or if your content is good enough to make visitors come back for more.

 

 5.Referrals

It can help you to strategize your content marketing campaign accordingly. If your email marketing campaign is driving more visitors then you should try to invest more time in that only rather on other channels.

 

6.Keywords and ranking

You have to evaluate the ranking of the pages for your targeted keywords. Always, aim for high volume & low competitive keywords.

 

7.Location

This metric enables you to measure whether the audience is coming from the countries or cities that you are targeting.This ensures that your localized content strategy is working successfully.

 

8.Conversions

You can measure the success of a content simply by gauging how many audiences are opt-in for your  “Call-To-Action” on the landing page  & is moving to the connected page to fill up the requisite subscription form or download an e-book.

 

9.Outbound links

Manage proper integration of outbound links in your content as linking to higher authority sites can boost your site reputation  & can increase exposure for your site.

 

Content Auditing is an integral part of your content marketing strategy as there is no point in creating content after content blindly if you are not getting the end result which is, of course, clients & revenues from your content marketing.  You should at least conduct a monthly audit to ensure you are always on the right track in your content marketing journey.

 

 

 

 

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