How To Maximize Your ROI From Content Marketing In 2017

 

Content-Marketing-2017

 

According to the latest stats, over 88 % of the B2B  marketers use content marketing as of today.  It’s  fair to say content marketing has dominated all the other online marketing avenues in 2016  &  according to experts it will play an even greater role in converting visitors to clients   in 2017! But in this era of information overload, you should be careful in crafting a niche content strategy for your client based on B2B or B2C. Let’s discuss some of the key elements of creating a  content marketing strategy in 2017.

 

1.Explore Different Content Types

If you are creating a content marketing strategy in 2017  then you should first analyze your potential audience in your niche & deduce what type of content is suitable for your niche audience.  You can try experimenting different content types like creating informative blogs,  infographics, webinars, podcasts etc. You have to perform a regular “Content Audit  to deduce with what actually is working for your audience to create your own unique content strategy for your audience.

2.Focus On SEO

Content Marketing is an integral part of SEO  this day  & you can complement your SEO campaign seamlessly with content marketing by integrating latent semantic keywords in your content which is one of the critical factors of Google Hummingbird.

Quality content can help you to generate more backlinks for SEO which can improve your ranking in SERP.

3.Change Your Voice

Content writers should be able to change their writing style frequently based on industry & audience as content formats which is generating a huge traction for a specific industry may not go well with other niches.You should be fluid enough to write according to the specific industry based on their target audience.

4.Always Look Out For New Ideas

The Web is flooded with millions of contents published every day so in order to stand out, you should give your audience something fresh to get the maximum engagement.You can easily get some interesting  & trending ideas just by listening to audiences on various social media platforms  & other media channels like television & print. In this way, you can keep a track on untapped contents which can go viral in the future. Here is an interesting example where folks from “Positive Health Wellness” have written a fresh post on how technology is benefiting people countering the popular view that technology is bad for health.

 

5. Focus On Creating Value For Your Audience

Before writing a new content you should do a   self-audit  & ask yourself why your audience will read your post  & what value they will get from your post. You should only proceed if your content is fulfilling a need for your audience or there is a high probability that your content will go unnoticed in this sea of content. You should be careful to not to just copy your competitors but you have to add some unique value to your content to stand out from the rest.

 

 

6.It’s Quality Over Quantity

This is a common mistake most bloggers. In order to maintain a minimum word limit, they try to fluff their content with irrelevant topics & images  & distract from the original topic. So, it’s very important to maintain the consistency  &  to stay  “on-topic”  throughout the post.

 

7.Distribute Your Content Smartly

Writing a great content is only the half job done. You have to market your content smartly to your niche audience through various social media channels. According to Smart Insights stats,  Facebook remains the most popular content distribution channel. Instagram comes second & is the fastest growing network in history.It beats Facebook in terms of engagement. Twitter  seems to be on the decline with the advent of  What’s App, We Chat &  Instagram.   Live streaming channels like Periscope are also gaining popularity. You can leverage these platforms to promote your content through video conferencing.

8.Re-purpose Your Old Content

You should try to leverage your contents which have gone viral in the past.  These contents should be updated, tweaked  & re-structured for your old & also new audience by adding some new information regarding your industry. You can try to convert the old textual content into an awesome infographic or can also make a video presentation with the updated contents which will ensure that your old audience will remain engaged with your blog & will keep coming back.

 

 

9.Optimize Your Content For Mobile

According to   Smart Insights users are consuming most of the content from mobile devices.  As per, the report Mobile Digital Media time in the US  is around  51%  whereas  Desktop Digital Media Time is 42 %.  People spend around 3 hours a day on smartphones or tablets consuming different contents like music, videos, news, apps, social media etc. Hence, you should always optimize your content for mobile to reach out to more audience.

 

10.Create Stunning  Visual Content

Visual content has become an integral element of any post in 2017 & will be even more crucial in  2017 for your content marketing strategy. You should be focusing on creating more informative visual contents like infographics, infographics, charts, memes,  videos etc. to increase the user experience  &  audience engagement.Textual content has reached a point of saturation  & so it will very hard to keep the audience engaged with your content unless you are integrating some relevant & interesting visual contents.

 

11. Have A Clear Cut Goal

Every content you are producing must have a clear cut purpose. There should be a clear  Call-To-Action ( just like this one : )  ) on your landing pages to entice the readers to the next step into your marketing funnel whether to opt for your email subscription, e-book download or to buy your services or products.

Content Auditing is a very crucial factor in content marketing to analyze the ROI on your content marketing effort from which you can easily discover your most valuable contents that are generating the maximum traffic,  engagement & conversion. This data will help you to plan your content marketing strategy more precisely to get maximum ROI on your content marketing campaign.

 

 

App Development & Your Business

App Development & Your Business

 

Mobile-SEO

 

We are in an age where everything is accessible at your fingertips. Smartphones are constantly attached to us, and we can find out a fact, answer or even just what the weather’s doing on the other side of the globe in seconds. So if your business doesn’t have an app – why not?

App Development & Your Business

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The Cost

 

The cost of making your own app can vary – especially if you are getting somebody to help you through the whole process. Generally speaking, they start in the low thousands if you are getting somebody in just to guide you with an idea, rising up with the more experience that you require in. Obviously doing it all yourself will see a massive dent in any bill that you need to fork out, but you need to know a lot about the platforms that your app will be used on (remember it’s not just iPhones that have an app store…) and do all of the codings to compute  this.

 

The Snags

 

It is best to get all known snags dealt with and put to one side before you decide to go live with your app – that’s a given. There are sites like www.QASymphony.com which are able to collect test metrics for the software that you are designing, alerting you to things within the test process that you should have done (again, from websites such as the one quoted). This means that bugs that were previously unidentified can be worked upon, as well as nudges to just how bad the bugs before have been and how to improve on the testing that has already been carried out. This is crucial for being able to get your app ready for release to the general public – no matter how simple it may be to use.

App Development & Your Business

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The Benefit

 

Everybody is using some sort of app at the moment, but the benefit lies much deeper than that. You will be able to see what and who your target demographic are if you enable location services, and can gather data through the app to use to your advantage for marketing skills. Utilizing what you have in front of you can not only help to save on costs in the long run but will also give you insights more quickly in order to increase your visibility across other platforms, such as social media.

 

Everything Else

 

Essentially, you should be getting with the times regardless of what your business is. There is so much that can be done with an app, and so many different routes that you are able to take with it that it’s definitely worth doing. Even just a short introduction to what you do, what you are about and how you can help the person that is looking can be all that you need to gather their business. It’s about getting into the psychology of the consumer; this is just an extra touch that you are doing in order to gain their business. Embrace it and explore it – there is so much that it has to offer.