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These Social Media Marketing Strategies in 2018 Can Skyrocket Your Engagement Without Spending A Dime!

These Social Media Marketing  Strategies  in 2018  Can Skyrocket Your Engagement Without Spending A Dime!

 

 

 

Hashtags-On-Social-Media

 

Social Media Marketing has touched a new height in 2017 &  has become an imperative ingredient of any online marketing campaign. With the advent of new Social Media platforms like Instagram & Snapchat,  Social Media Marketing has become very competitive as every other business is trying to cash in the huge social audience to boost their revenues. Hence, the social media platforms have updated their algorithm to limit the reach of your posts. The organic reach has declined dramatically on Facebook. Hence, the only option left is to pay the social media platforms to show your content to the maximum audience.

But paid ads will not guarantee your engagement & hence it’s not worth spending thousands of dollars on boosting your posts. Hence, we have come up with some innovative idea which can increase your organic social media reach without even spending a cent on ads! Let’s dive in!

 

1.  Focus On The Most Active Social Media Platforms 

Most businesses make the mistake of creating their social media profiles on every social media platform out there under the sun.  This is just a waste of time & energy as your target audience will not be active on all the social media platforms out there.  Hence, you have to do a bit of research to find out the most active social media platforms. Just look at the data below from  Statista

 

Social-Media-Trends-2018
                                                                           Social-Media-Trends-2018

 

According to this Facebook remains the most active Social Network in the world in 2017 closely followed by Whats App & Messenger  (Both are in fact  subsidiaries of Facebook  🙂 )

This data from Global WebIndex  can give you an insight of the popularity of  each Social Media platform based on  Age :

 

Social-Media-Demographic
                                                                          Social-Media-Demographics-2017

 

You can also compare the Reach with actual Engagement on each Social Network  from this  Comscore  data factoring users from  18 – 34:

 

 

Social-Media-Engagement-Data
                                                                            Social-Media-Engagement-Data

 

Hence, you should first create a buyer persona based on Demographics data like Age, Gender, Interests, Income, Education Level etc. Then you can find out where exactly your target audience hangs out & start posting relevant & engaging content on that social network. 

 

2. Leverage The Power of Hashtags

Hashtags (#) have become an integral part of every social media post on every social media.It makes easier for users to track & organize topics based on their interests.It is the easiest way to categorize contents on social media.

This is the guy who started it all long back in 2007!

 

In fact, due to its popularity “Hashtags” have found a place in Oxford Dictionary. Another, great benefit of using a hashtag in your posts is that it connects with users on other social media platforms.But most of us still don’t know how to use a hashtag properly in posts & end up spamming their posts with too many irrelevant hashtags. So, let’s look at the following guidelines about properly using hashtags in your social media posts.

 

 Some Basics About Hashtag!

  • Hashtags are primarily incorporated in order to monitor trending events & discussions on social media to update users about the latest buzz in the social media.You can click on a particular hashtag & can get redirected to the hashtag feed instead of your original feed.
  • Every hashtag  has its own unique URL

 

  • You can search for specific topics & events  from your address bar on Facebook like  facebook.com/hashtag/topic

 

  • You can directly post from the hashtag feed on Facebook.

 

Hashtag Guide In A Nutshell:

 

1. Use A  Single Word With No  Space

You should use the hashtag as a single word with no spaces in between if you want to use more than one word in your hashtag.

 

2. Don’t Use  Too Many Words Together

Don’t clutter your hashtag by stringing too many words together. Try to keep it to the minimum.

 

3. Don’t Use Special Characters

You can’t  include special characters but you can use numbers in your hashtags.

 

4. Be Specific

Use the hashtag in trending topics in your niche industry to drive more traffic to your posts. The only thing to keep in mind is that you have to be specific about the topic.

 

5. Use Hashtags As Per The Network

Every network has its own unique way of interpreting hashtags.

Twitter:

Hashtags are focused on the specific topic about which you are tweeting. You can also use a hashtag to track  Twitter chats  & connect with influencers in your niche.

 

Facebook :

Each hashtag has its own unique URL from where you can post your status updates. You can leverage this URL to drive more traffic from other sites.    You can leverage the hashtags to increase your reach. When you use a popular hashtag with your content the audience searching for that specifically for that niche may discover your content.

 

Instagram :

Hashtags are very important for Instagram as the hashtags are used to describe a photo & its details rather than a story or a theme. One of the advantages of using Hashtags in Instagram is that you can use as many Hashtags in your post. Here  The rules are pretty simple here:

 

  • Be specific
  • Be  relevant
  • Be observant    

 

6. Capitalize The First Letter

To make your hashtags stand out capitalize the first letter of each word(with no spaces in between) like #SocialMedia

 

7. Create Your Own Unique Branded Hashtag

Create your own innovative hashtags for your products & services through which people can identify your brand of products & services. You can also create hashtags for events happening around your brand.

 

8. Leverage Trending Hashtags

You can leverage trending around current events which can boost your posts & tweets to gain more engagements across the platform.  You can use any sporting event like #Wimbledon, #USOpen to catch the attention of the online community who are following that event.

 

9. Don’t Spam

You should not spam your posts with hashtags & use it frugally. You should not be in a situation where you have more hashtags than words.This will only attract spammers who will just follow you to get a follow back.In order to get real fans, you have to use hashtags more judiciously based on your niche.

 

10.Don’t Be Too  Specific  & Avoid Long Hashtags

You have to keep a balance between too generic & too specific. If you create hashtags which are too specific to your brand or product before its launch then nobody will search using that hashtag as they have never heard of your brand. So, it’s better to use trending hashtags niche.Don’t make your hashtags too long but try to keep it short. It has been seen that people always go for short hashtags  (But remember don’t be too offbeat ).

 

Hashtags, if used cleverly, can generate tremendous reach & engagements on any social media platforms be it Facebook, Twitter or  Instagram but you have to be careful in to use it at the right place to gain maximum reach. Hashtags should be an integral part of your Social Media Marketing especially if you are doing Content Marketing on TwitterInstagram

 

 

3.  Leverage  Your Social Media Profiles 

Just like On-Page SEO you can optimize your Social Media profiles by some easy hacks.

  1. Use a user-friendly “Username” representing your Brand  to enable your audience find your page quickly on Facebook & Twitter search  like this:

        https://www.facebook.com/ipssdigitalmarketing

        https://twitter.com/ipssweb

     2.  Use your unique Brand Logo  as your profile pic on every Social Media to create your unique                    identity on Social Media

    3.   Don’t forget to embed your Website URL &  your other Social URLs  in the About section

 

4.   Publish Evergreen Content Consistently

Facebook, Instagram & Twitter are constantly tweaking their algorithm to show the most relevant & useful content to their audience. Hence, you should always try to post content tailor-made for your audience which will keep them engaged to your page. You can easily track what type of content is getting the most engagement from Analytics  &  then create similar content consistently.  If your audience has engaged with such content before then there is a high chance that Facebook & Twitter will show them in their feed.

 

5.  Schedule Your Posting Meticulously

Don’t just go on posting content blindly all day but schedule your content at a specific time each day for based on when your followers are active on that social media. You can deduce this data from built-in Analytics on each platform.

 

6. Mix Your Content Strategy

If you keep on posting the same type of content daily then your audience will get bored very quickly & will bounce off your page. So, you should try to tweak your content strategy with a mixture of Text Updates, Photos, Links & Videos. 

 

7. Follow 80-20 Rule 

You should try to post more useful content for your audience rather than self-promoting posts about your products & services. If your ratio of self-promoting & “Salesy” posts is higher than it will be a big turn-off for your audience as the primary reason they are following you is to get some valuable  & interesting information rather than buying your product or service. When you’re just starting  out try to divide your content strategy into:

  • 80% useful  posts providing genuine value to your Social Media audience
  • 20% promotional posts

 

8.  Target Your Audience

You can specifically target each post based on Age, Gender, Language, Location & Interests to optimize your post reach & engagement. 

 

9.  Be Responsive

You should be as responsive as possible to your audience who are engaging with you through messages & comments. Your audience is investing their valuable time to leave a comment or message you so you should appreciate them to make your audience feel important.   If you don’t interact with them &  ignore your audience then they will be offended & will just stop interacting with your page which can be detrimental to your brand.  Responsiveness is, in fact, one of the factors that Social Media algorithms analyze in factorizing your News Feed rank.  The more you interact with your audience, the more your content will be shown in their feed Hence, you should fix a time to reply to your messages & comments  If you are too busy to monitor your page then you should hire a Social Media consultant who can monitor & interact with your audience on your behalf.

 

Wrap Up

Organic reach on Social Media is becoming more & more difficult as the social networks are tweaking their algorithms to filter out irrelevant & spammy content. Hence, you should be focusing more on creating more value for your audience with informative, useful & emotional content to connect with them. Once, you discover what is working for your audience then you can focus more on creating a similar type of content & your engagement will be sky high without clicking  “Boost Post”!

Hack The Digital Marketing & Social Media Marketing Trends in 2018 With These Effortless Strategies!

Hack The Digital Marketing & Social Media Marketing Trends in 2018 With These Effortless Strategies!

 

 

Digital-Marketing-Guide-2017

 

Are you following a definitive Digital Marketing strategy for your business for 2018? Is  Content Marketing the focal point of your Digital Marketing strategy? According to the latest stats, over 88 % of the B2B  marketers use content marketing as an integral part of their Digital Marketing campaign.  It’s  fair to say content marketing has dominated all the other Digital Marketing avenues in 2017  &  according to experts it will play an even greater role in converting visitors to clients in 2018! But in this era of information overload, you should be careful in crafting a niche content strategy for your client based on B2B or B2C. Let’s discuss how you can integrate content marketing into your Digital Marketing strategy in 2018.

 

1. Explore Different Content Types For Different Digital Platforms

If you are creating a content marketing strategy in 2018  then you should first analyze your potential audience in your niche & deduce what type of content is suitable for your niche audience.  You can try experimenting different content types like creating informative blogs,  infographics, webinars, podcasts etc. You have to perform a regular “Content Audit”  to deduce with what actually is working for your audience to create your own unique content strategy for your audience.

According to Smart Insights, these are the top digital marketing avenues in 2018:

 

Digital Marketing Trends In 2017

                                   Image Courtesy: Smart Insights

 

2. Focus On SEO

Content Marketing is an integral part of SEO  this day  & you can complement your SEO campaign seamlessly with content marketing by integrating latent semantic keywords in your content which is one of the critical factors of Google Hummingbird. If you want to promote your business in a specific location you can create location specific content targeting the demographics in that location which will expedite your  Local SEO in 2018

Quality content can help you to generate more backlinks for SEO which can improve your ranking in SERP.

3. Change Your Voice

Content writers should be able to change their writing style frequently based on industry & audience. Content preference can change from industry to industry. You should be fluid enough to write according to the specific industry based on their target audience.

4. Always Look Out For New Ideas

The Web is flooded with millions of contents published every day so in order to stand out, you should give your audience something fresh to get the maximum engagement.You can easily get some interesting  & trending ideas just by listening to audiences on various social media platforms  & other media channels like television & print. In this way, you can keep a track on untapped contents which can go viral in the future. 

 

5. Focus On Creating Value For Your Audience

Before writing a new content you should do a  self-audit  & ask yourself why your audience will read your post  & what value they will get from your post. You should only proceed if your content is fulfilling a need for your audience or there is a high probability that your content will go unnoticed in this sea of content. You should be careful to not to just copy your competitors but you have to add some unique value to your content to stand out from the rest. 

Check out this awesome post  “How to Speak Your Value So They Buy”  by renowned story-based marketer Kylie Slavik to learn more about creating a value proposition for our niche audience.

 

 

6. It’s Quality Over Quantity

This is a common mistake most bloggers. In order to maintain a minimum word limit, they try to fluff their content with irrelevant topics & images  & distract from the original topic. So, it’s very important to maintain the consistency  &  to stay  “on-topic” throughout the post.

 

7. Distribute Your Content Smartly

Writing a great content is only the half job done. You have to market your content smartly to your niche audience through the most engaging social media channels where your audience hangs out. According to Smart Insights stats,  Facebook remains the most popular content distribution channel. Instagram comes second & is the fastest growing network in history. It beats Facebook in terms of Social Media engagement. Twitter seems to be on the decline with the advent of  What’s App, We Chat &  Instagram.   Live streaming channels like Periscope are also gaining popularity. You can leverage these platforms to promote your content through video conferencing.

 

 

8. Repurpose Your Old Content

You should try to leverage your contents which have gone viral in the past.  These contents should be updated, tweaked  & re-structured for your old & also new audience by adding some new information regarding your industry. You can try to convert the old textual content into an awesome infographic or can also make a video presentation with the updated contents which will ensure that your old audience will remain engaged with your blog & will keep coming back.

 

 

9. Optimize Your Content For Mobile

According to   Smart Insights users are consuming most of the content from mobile devices.  As per, the report Mobile Digital Media time in the US  is around  51%  whereas  Desktop Digital Media Time is 42 %.  People spend around 3 hours a day on smartphones or tablets consuming different contents like music, videos, news, apps, social media etc. Hence, you should always optimize your content for mobile to reach out to more audience.

 

 

10. Create Stunning  Visual Content

Visual content has become an integral element of any post in 2018 & will be even more crucial in  2018 for your content marketing strategy. You should be focusing on creating more informative visual content like infographics, infographics, charts, memes,  videos etc. to increase the user experience  &  audience engagement.Textual content has reached a point of saturation  & so it will very hard to keep the audience engaged with your content unless you are integrating some relevant & interesting visual contents.

 

11. Have A Clear Cut Goal

Every content you are producing must have a clear-cut purpose. There should be a clear  Call-To-Action on your landing pages to entice the readers to the next step into your marketing funnel whether to opt for your email subscription, e-book download or to buy your services or products.

 This data will help you to plan your content marketing strategy more precisely to get maximum ROI on your content marketing campaign.

 

 

Look at this awesome infographic from Search Engine Journal to understand how you can diversify your content in the following Digital Marketing avenues in  2018  to increase your traffic, leads & sales.

Digital-Marketing-Trends-2017
                                         

                          Image Courtesy: Search Engine Journal

 

 

 

Content Marketing is now the backbone of any Digital Marketing campaign. It has been a game changer for many businesses but many businesses have failed to capitalize on it due to a lack of clarity of goals in their Content Marketing campaigns.  You can’t just expect your readers to buy your products  & services instantly just because they have read one of your posts. You got to keep them engaged with your blog by producing valuable & informative content consistently. Once you create a loyal follower for your blog then only you can pitch them your products to make the transition gradually. Content Auditing is a very crucial factor in content marketing to analyze the ROI on your content marketing effort from which you can easily discover your most valuable contents that are generating the maximum traffic, engagement  &  conversion.

 

 

Your Step-By-Step Guide To Analyze Your Content Marketing ROI

Your Step-By-Step Guide To Analyze Your Content Marketing ROI

Content-Audit-Template

 

 

 

You have jumped on the bandwagon & is producing great content on your site week after week in order to target diverse audience across the web. But how will you know the effort & money that you are investing in your content marketing campaign is really working for you & is converting visitors to clients.  Well, my friend, it’s time to perform a thorough content audit on your site. If you don’t have any idea where to start then you are in the right place

What Are The Information You Want To Deduce From Your Content Audit?

 

1.Content Type

You will definitely want to know what type of contents is generating more visits & engagements. From research, it is seen that textual contents like infographics & memes get high engagements from visitors.

 

2.Content Source

If you are curating content from other sites then you must provide the proper reference through outbound links.During the content audit, you must ensure to cite the original source on each page. By doing this you can ensure to re-adjust your content marketing budget  & time for different channels lie E-mail Newsletters, Ads.Social Media, Paid Search & Paid channels  which

 

3.Audience Source

You must identify the channels which are driving your target audience for specific contents.

 

4.Engagement

The objective of any content is engagement. You must be able to deduce which are the contents that your audience find engaging  & whether the audience is taking the next steps. You must identify the contents which are driving repeat visitors.

 

5.Content Currency

You must ensure that the contents provide the most up-to-date information regarding the topic  & make necessary edit regarding the topic.

 

 

Here is a  step-by-step guide on how to perform a thorough content audit of your site with 9 simple steps.

You can use  Google Analytics to perform a  thorough content audit of your site. Here are the 9 key metrics that are essential to determine whether you are on the right track with your content marketing campaign.

 

1.Load time

A slow loading drastically affects the bounce rate.  Pagespeed has become an integral factor in Google’s algorithm as Google is taking into account the overall user experience.  You should identify elements (both for desktop & mobile) which are making your site slower & try to fix it to create a smooth user experience.

 

2.Bounce  Rate

If you are seeing higher bounce rates in your analytics then it simply means the audience is not finding your content interesting &  is exiting the site from the landing page. You should keep a tab on the contents which have a higher bounce rate & should try come up with something better.

 

3. Unique  Visitors

You can see how many visitors with unique IP addresses visit each page on your site from this metric.

 

4.New Vs Returning Visitors

This metric is a good indicator of how popular your page is over time or if your content is good enough to make visitors come back for more.

 

 5.Referrals

It can help you to strategize your content marketing campaign accordingly. If your email marketing campaign is driving more visitors then you should try to invest more time in that only rather on other channels.

 

6.Keywords and ranking

You have to evaluate the ranking of the pages for your targeted keywords. Always, aim for high volume & low competitive keywords.

 

7.Location

This metric enables you to measure whether the audience is coming from the countries or cities that you are targeting.This ensures that your localized content strategy is working successfully.

 

8.Conversions

You can measure the success of a content simply by gauging how many audiences are opt-in for your  “Call-To-Action” on the landing page  & is moving to the connected page to fill up the requisite subscription form or download an e-book.

 

9.Outbound links

Manage proper integration of outbound links in your content as linking to higher authority sites can boost your site reputation  & can increase exposure for your site.

 

Content Auditing is an integral part of your content marketing strategy as there is no point in creating content after content blindly if you are not getting the end result which is, of course, clients & revenues from your content marketing.  You should at least conduct a monthly audit to ensure you are always on the right track in your content marketing journey.

 

 

 

 

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