Your Step-By-Step Guide To Create A Comprehensive Digital Marketing/Content Marketing Strategy in 2018

Your Step-By-Step Guide  To Create A Comprehensive Digital Marketing/Content Marketing  Strategy in 2018

 

 

Digital-Marketing-Guide-2017

 

Are you following a definitive Digital Marketing strategy for your business? Is  Content Marketing the focal point of your Digital Marketing strategy? According to the latest stats, over 88 % of the B2B  marketers use content marketing as an integral part of their Digital Marketing campaign.  It’s  fair to say content marketing has dominated all the other Digital Marketing avenues in 2017  &  according to experts it will play an even greater role in converting visitors to clients in 2018! But in this era of information overload, you should be careful in crafting a niche content strategy for your client based on B2B or B2C. Let’s discuss how you can integrate content marketing into your Digital Marketing strategy in 2018.

 

1.Explore Different Content Types For Different Digital Platforms

If you are creating a content marketing strategy in 2018  then you should first analyze your potential audience in your niche & deduce what type of content is suitable for your niche audience.  You can try experimenting different content types like creating informative blogs,  infographics, webinars, podcasts etc. You have to perform a regular “Content Audit  to deduce with what actually is working for your audience to create your own unique content strategy for your audience.

According to Smart Insights, these are the top digital marketing avenues in 2018:

 

Digital Marketing Trends In 2017

                                   Image Courtesy: Smart Insights

 

2.Focus On SEO

Content Marketing is an integral part of SEO  this day  & you can complement your SEO campaign seamlessly with content marketing by integrating latent semantic keywords in your content which is one of the critical factors of Google Hummingbird. If you want to promote your business in a specific location you can create location specific content targeting the demographics in that location which will expedite your  Local SEO.

Quality content can help you to generate more backlinks for SEO which can improve your ranking in SERP.

3.Change Your Voice

Content writers should be able to change their writing style frequently based on industry & audience as content formats which is generating a huge traction for a specific industry may not go well with other niches.You should be fluid enough to write according to the specific industry based on their target audience.

4.Always Look Out For New Ideas

The Web is flooded with millions of contents published every day so in order to stand out, you should give your audience something fresh to get the maximum engagement.You can easily get some interesting  & trending ideas just by listening to audiences on various social media platforms  & other media channels like television & print. In this way, you can keep a track on untapped contents which can go viral in the future. Here is an interesting example where folks from “Positive Health Wellness have written a fresh post on how technology is benefiting people countering the popular view that technology is bad for health.

 

5. Focus On Creating Value For Your Audience

Before writing a new content you should do a  self-audit  & ask yourself why your audience will read your post  & what value they will get from your post. You should only proceed if your content is fulfilling a need for your audience or there is a high probability that your content will go unnoticed in this sea of content. You should be careful to not to just copy your competitors but you have to add some unique value to your content to stand out from the rest. 

Check out this awesome post  “How to Speak Your Value So They Buy”  by renowned story-based marketer Kylie Slavik to learn more about creating a value proposition for our niche audience.

 

 

6.It’s Quality Over Quantity

This is a common mistake most bloggers. In order to maintain a minimum word limit, they try to fluff their content with irrelevant topics & images  & distract from the original topic. So, it’s very important to maintain the consistency  &  to stay  “on-topic”  throughout the post.

 

7.Distribute Your Content Smartly

Writing a great content is only the half job done. You have to market your content smartly to your niche audience through the most engaging social media channels where your audience hangs out. According to Smart Insights stats,  Facebook remains the most popular content distribution channel. Instagram comes second & is the fastest growing network in history. It beats Facebook in terms of social media engagement. Twitter seems to be on the decline with the advent of  What’s App, We Chat &  Instagram.   Live streaming channels like Periscope are also gaining popularity. You can leverage these platforms to promote your content through video conferencing.

 

 

8.Repurpose Your Old Content

You should try to leverage your contents which have gone viral in the past.  These contents should be updated, tweaked  & re-structured for your old & also new audience by adding some new information regarding your industry. You can try to convert the old textual content into an awesome infographic or can also make a video presentation with the updated contents which will ensure that your old audience will remain engaged with your blog & will keep coming back.

 

 

9.Optimize Your Content For Mobile

According to   Smart Insights users are consuming most of the content from mobile devices.  As per, the report Mobile Digital Media time in the US  is around  51%  whereas  Desktop Digital Media Time is 42 %.  People spend around 3 hours a day on smartphones or tablets consuming different contents like music, videos, news, apps, social media etc. Hence, you should always optimize your content for mobile to reach out to more audience.

 

 

10.Create Stunning  Visual Content

Visual content has become an integral element of any post in 2018 & will be even more crucial in  2018 for your content marketing strategy. You should be focusing on creating more informative visual content like infographics, infographics, charts, memes,  videos etc. to increase the user experience  &  audience engagement.Textual content has reached a point of saturation  & so it will very hard to keep the audience engaged with your content unless you are integrating some relevant & interesting visual contents.

 

11. Have A Clear Cut Goal

Every content you are producing must have a clear-cut purpose. There should be a clear  Call-To-Action on your landing pages to entice the readers to the next step into your marketing funnel whether to opt for your email subscription, e-book download or to buy your services or products.

Content Auditing is a very crucial factor in content marketing to analyze the ROI on your content marketing effort from which you can easily discover your most valuable contents that are generating the maximum traffic,  engagement  &  conversion. This data will help you to plan your content marketing strategy more precisely to get maximum ROI on your content marketing campaign.

 

 

Look at this awesome infographic from Search Engine Journal to understand how you can diversify your content in the following Digital Marketing avenues in  2018  to increase your traffic, leads & sales.

Digital-Marketing-Trends-2017
                                         

                          Image Courtesy: Search Engine Journal

 

 

 

Content Marketing is now the backbone of any Digital Marketing campaign. It has been a game changer for many businesses but many businesses have failed to capitalize on it due to a lack of clarity in their Content Marketing campaigns. I hope my post helps you to understand the nuances of Content Marketing to create a meticulous strategy for your next online marketing campaigns.

 

 

Your Step-By-Step Guide To Analyze Your Content Marketing ROI

Your Step-By-Step Guide To Analyze Your Content Marketing ROI

Content-Audit-Template

 

 

 

You have jumped on the bandwagon & is producing great content on your site week after week in order to target diverse audience across the web. But how will you know the effort & money that you are investing in your content marketing campaign is really working for you & is converting visitors to clients.  Well, my friend, it’s time to perform a thorough content audit on your site. If you don’t have any idea where to start then you are in the right place

What Are The Information You Want To Deduce From Your Content Audit?

 

1.Content Type

You will definitely want to know what type of contents is generating more visits & engagements. From research, it is seen that textual contents like infographics & memes get high engagements from visitors.

 

2.Content Source

If you are curating content from other sites then you must provide the proper reference through outbound links.During the content audit, you must ensure to cite the original source on each page. By doing this you can ensure to re-adjust your content marketing budget  & time for different channels lie E-mail Newsletters, Ads.Social Media, Paid Search & Paid channels  which

 

3.Audience Source

You must identify the channels which are driving your target audience for specific contents.

 

4.Engagement

The objective of any content is engagement. You must be able to deduce which are the contents that your audience find engaging  & whether the audience is taking the next steps. You must identify the contents which are driving repeat visitors.

 

5.Content Currency

You must ensure that the contents provide the most up-to-date information regarding the topic  & make necessary edit regarding the topic.

 

 

Here is a  step-by-step guide on how to perform a thorough content audit of your site with 9 simple steps.

You can use  Google Analytics to perform a  thorough content audit of your site. Here are the 9 key metrics that are essential to determine whether you are on the right track with your content marketing campaign.

 

1.Load time

A slow loading drastically affects the bounce rate.  Pagespeed has become an integral factor in Google’s algorithm as Google is taking into account the overall user experience.  You should identify elements (both for desktop & mobile) which are making your site slower & try to fix it to create a smooth user experience.

 

2.Bounce  Rate

If you are seeing higher bounce rates in your analytics then it simply means the audience is not finding your content interesting &  is exiting the site from the landing page. You should keep a tab on the contents which have a higher bounce rate & should try come up with something better.

 

3. Unique  Visitors

You can see how many visitors with unique IP addresses visit each page on your site from this metric.

 

4.New Vs Returning Visitors

This metric is a good indicator of how popular your page is over time or if your content is good enough to make visitors come back for more.

 

 5.Referrals

It can help you to strategize your content marketing campaign accordingly. If your email marketing campaign is driving more visitors then you should try to invest more time in that only rather on other channels.

 

6.Keywords and ranking

You have to evaluate the ranking of the pages for your targeted keywords. Always, aim for high volume & low competitive keywords.

 

7.Location

This metric enables you to measure whether the audience is coming from the countries or cities that you are targeting.This ensures that your localized content strategy is working successfully.

 

8.Conversions

You can measure the success of a content simply by gauging how many audiences are opt-in for your  “Call-To-Action” on the landing page  & is moving to the connected page to fill up the requisite subscription form or download an e-book.

 

9.Outbound links

Manage proper integration of outbound links in your content as linking to higher authority sites can boost your site reputation  & can increase exposure for your site.

 

Content Auditing is an integral part of your content marketing strategy as there is no point in creating content after content blindly if you are not getting the end result which is, of course, clients & revenues from your content marketing.  You should at least conduct a monthly audit to ensure you are always on the right track in your content marketing journey.

 

 

 

 

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