Your Ultimate Guide To Local Search Optimization In 2017 !

Your Ultimate Guide To Local Search Optimization In 2017 !

If you are running a  local brick & mortar business then you are probably targeting clients in your locality or nearby areas in your city. But how will you tell search engines about exactly where your business is located in order to provide the information to your local clients.  If you are looking to target a specific audience in a specific location then optimizing your business for  “Local Search”  is very essential.

Let’s discuss some very effective ways you can easily optimize your local business to be discovered by your local clients.


Researching Local Keywords

With local search, the foremost thing you have to do is to perform a thorough Keyword research to add high volume local Geo-Specific Keywords along with your Industry-Specific Keywords like “Real Estate Companies In LA”, “car rentals in CA”,  “Digital Marketing Companies In Seattle” etc.


On- Site Local Optimization:

Optimize Your Page’s Title

The Title Tag of your landing page should be optimized with the specific location in mind you are trying to optimize your business as it will the first thing to appear in the  SERP  & is very important to include your location in your Title Tag for Local Optimization.

Optimize Meta Description Attribute

Your Meta Description should include your Geo-Location along with niche keywords  & contact number as Google might use it in the snippet in its SERP.

Have a Contact Us Page with Full Name, Address & Phone Number(NAP)

Contact Us page should have the original name, address & phone number of each location. You should ensure that NAP elements are consistent throughout the website.

Include Name, Address & Phone Number(NAP) In The Footer

Placing Name, Address & Phone Number(NAP) of your business on every page of your website will boost your local relevancy when crawled by bots but only ensure that you are using text not images.If you have multiple locations then make sure to list all the locations in the footer.

Optimize H1 Header Tag With Specific Location

Don’t forget to include your specific location city or state in H1 Header Tag to boost your local relevancy.

Include Your Location In Your Content

You should mention your specific location in your content if you are aiming to optimize your business for “Local  Search”. If you have multiple locations then it is convenient to create a single page to optimize the locations rather than creating multiple pages with location & keyword combo.

Embed Google Map In Your Site




You can embed Google Map via several plug-ins on your website to let Google know where exactly you are located in order get your business on “Local Map ” results.

Include Location In ALT Text For Images

Since search engine, bots cannot read images &  can only see  ALT Text in images you can use your location in the ALT Text to optimize your page for local results.

Place Your Targeted Location, City, State In URL

You can leverage your URL structure by including specific locations &  city to enhance your ranking in “Local  Search”.

Integrate Client Feedback about Your Product  & Services In Your Landing Pages

Use feedback from local clients from the cities about your products & services to build credibility among your local clients.

Offer City  Specific  Special  Offers  For Your Products & Services

Offering city specific offers can help search engines to  differentiate  one location from another

Arrange City Specific Events For Launching Your Products & Blog About  Them

If you can organize city-specific events & get them to cover by local press & media then you can get a huge traction by highlighting them in your blog


Off- Site Local Optimization:





Get your Business Listed On Google My Business

This is the very first thing you should do optimize your site for local search.Just visit My Business fill all the details & get your business Verified by Google.


Get Reviews from Your Customers

Request your customers to leave a Review your business on Google on your profile & respond to them accurately to show off your customer service skills & can create opportunities to bring in more clients.


Build Citations By Listing  Your Business On Local Search Directories

Try to enlist your business in all the leading local search directories like Yelp, Foursquare, Hotfrog which can give tremendous visibility to your brand  & will eventually help to boost your ranking in “Local  Search”.

Let’s look at this  image to see how you create a “Local SEO” strategy according to your business type.



Courtesy: Moz



How To Rank Higher In Mobile Searches

How To Rank Higher In Mobile Searches



On April 21, 2015, Google released a significant new mobile-friendly ranking algorithm that’s designed to give a boost to mobile-friendly pages in Google’s mobile search results.The mobile-friendly algorithm is a page-by-page signal, so it can take time for Google to assess each page, and that may be why it will be a gradual rollout. And depending on how fast Google crawls and indexes all of the pages on your site, the impact can be slow to show up.

Well, here are some tips you can follow to optimize your site ranking on mobile devices.

Let’s start with the basic site framework set up for a mobile version of your site.




Responsive means you will have the same code rendering different displays depending on the devices & screen size with the exact same URL & requires no redirection. You can use META  name= “viewport”   attribute & value to tell the browser how to adjust the content.



In a case of  Dynamic serving the server responds with a different code altogether depending on the User-Agent requesting the page.



Here,  each desktop URL has a separate mobile version of the URL



1.Don’t Block JS, CSS & Image Files

You should make sure GoogleBot can crawl  JS, fileCSS & Image files by using the          “Fetch As Google ” feature in Google Webmaster Tools.Check your site with Google Mobile-Friendly test & check that robots.txt is not blocking any of the files.


2.Avoid Unplayable Content

Use  HTML5 for animations . Use video-embedding playable on all devices & provides a transcript for the video.


3.Faulty Redirects & Cross-Links

Use  GWT[Google Webmaster Tools] to find the faulty URL’s to fix them & fix your server to point to the accurate mobile equivalent  URL of your desktop version.


4.Use Mobile Only 404 Page

If you don’t have a separate 404 for smartphones then keep your users to your desktop page rather than redirecting them   & if you use Dynamic serving ensure your agent detection is configured correctly.


5. Speed Up Your Loading Time

Test your site speed for both Desktop & Mobile using Google PageSpeed Insights.


6. Use Rel Attribute

<Link Rel=”Alternate” Media=”Only Screen and (Max -Width:640 px)   href=” “/ >

Use this attribute on the desktop page to map the mobile version of the URL.


7. Use “Vary: User -Agent ” HTTP HEADER

This is necessary to be configured in the server whether the server redirects or shows different content according to the device.


8. Use “Rel=Canonical”

Use the desktop value for both the mobile & desktop version which prevents confusion about indexing duplicate contents.


9. Site Design For Mobile

  • Don’ t Use Flash
  • Design For The Fat Finger
  • Don’t Use Pop-Ups 
  • Optimize Title & Meta Descriptions
  • Use  For Rich Snippets
  • Optimize For Local Search
  • Mobile Sitemaps


Since the launch of first Mobile-Friendly update algorithm on April 2015 Google is giving a significant weight to sites which are optimized for mobile devices.The current version is Mobile-Friendly 2 that was released last year in May.2016.

If you are not mobile-friendly, or if you want to ensure you are, check the Google mobile-friendly tool.