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The Only Local SEO Guide You Need in 2018: Rank Your Local Business On Google Map [ Snack Pack]

The Only Local SEO Guide You Need in 2018: Rank Your Local Business On Google Map [ Snack Pack]

 

Local-SEO-Guide-2017

 

 

If you are running a  local brick & mortar business then you are probably targeting clients in your locality or nearby areas in your city. But how will you tell search engines about exactly where your business is located in order to provide the information to your local clients.  If you are looking to target a specific audience in a specific location then optimizing your business on Google for  “Local Search in  2018”  is very essential.

Let’s discuss some very effective ways you can easily optimize your local business to be discovered by your local clients.

 

Researching Local Keywords

With local search, the foremost thing you have to do is to perform a thorough Keyword research to add high volume local Geo-Specific Keywords along with your Industry-Specific Keywords like “Real Estate Companies In LA”, “car rentals in CA”,  “Digital Marketing Companies In Seattle” etc.

 

On-Site Local Optimization:

Optimize Your Page’s Title

The Title Tag of your landing page should be optimized with the specific location in mind you are trying to optimize your business as it will the first thing to appear in the  SERP  & is very important to include your location in your Title Tag for Local Optimization.

Optimize Meta Description Attribute

Your Meta Description should include your Geo-Location along with niche keywords  & contact number as Google might use it in the snippet in its SERP.

Have a Contact Us Page with Full Name, Address & Phone Number(NAP)

Contact Us page should have the original name, address & phone number of each location. You should ensure that NAP elements are consistent throughout the website.

Include Name, Address & Phone Number(NAP) In The Footer

Placing Name, Address & Phone Number(NAP) of your business on every page of your website will boost your local relevancy when crawled by bots but only ensure that you are using text not images.If you have multiple locations then make sure to list all the locations in the footer.

Optimize H1 Header Tag With Specific Location

Don’t forget to include your specific location city or state in H1 Header Tag to boost your local relevancy.

Include Your Location In Your Content

You should have a specific location focused content marketing strategy for Local SEO.  You should mention your specific location in your content if you are aiming to optimize your business for “Local  Search”. If you have multiple locations then creating multiple pages with each location & keyword combo will be a good idea.

Embed Google Map In Your Site

 

 

Local-SEO-Guide-2017

 

You can embed Google Map via several plug-ins on your website to let Google know where exactly you are located in order get your business on “Local Map ” results.

Include Location In ALT Text For Images

Since search engine, bots cannot read images &  can only see  ALT Text in images you can use your location in the ALT Text to optimize your page for local results.

Place Your Targeted Location, City, State In URL

You can leverage your URL structure by including specific locations &  city to enhance your ranking in “Local  Search”.

Integrate Client Feedback about Your Product  & Services In Your Landing Pages

Use feedback from local clients from the cities about your products & services to build credibility among your local clients.

Offer City  Specific  Special  Offers  For Your Products & Services

Offering city specific offers can help search engines to  differentiate  one location from another

Arrange City Specific Events For Launching Your Products & Blog About  Them

If you can organize city-specific events & get them to cover by local press & media then you can get a huge traction by highlighting them in your blog

 

 

Off-Site Local Optimization:

 

 

Local-SEO-Guide-For-Small-Businesses-2017

 

Get your Business Listed On Google My Business

This is the very first thing you should do optimize your site for local search.Just visit My Business fill all the details & get your business Verified by Google.

 

Get Reviews from Your Customers

Request your customers to leave a Review your business on Google on your profile & respond to them accurately to show off your customer service skills & can create opportunities to bring in more clients.

 

Build Citations By Listing  Your Business On Local Search Directories

Try to enlist your business in all the leading local search directories like Yelp, Foursquare, Hotfrog which can give tremendous visibility to your brand  & will eventually help to boost your ranking in “Local  Search”.

 

Let’s look at this study from Moz on major Ranking Factors  for Local SEO in 2018.

 

Local Search Ranking Factors Study 2017 Local SEO
                       Local Search Ranking Factors Study 2018 – Local SEO

 

                                            Courtesy: Moz

 

Local SEO is a crucial part of your marketing strategy if you have a brick & mortar business. It has been seen that 80% of local customers visit a  store within 1 day of searching. Hence, having a prominent local presence on Google Map & Google Snack Pack can drastically improve the footfalls in your store. Hope you can now use these strategies to up your Local SEO game in 2018.

Does Social Media Affects SEO? Here Is The Answer !

Does Social Media Affects SEO? Here Is The Answer !
Social Media With SEO
                                                     Social Media With SEO

 

According to Google “Social Media”  signals do play a minor part in their search algorithms.So, we can safely say that SEO  &  Social Media are interwoven to achieve the exact same goal which is attracting new clients & increase sales.So, how can we leverage social media to boost our site’s SEO?  Let’s dive in!

How Can We Leverage Social Media For SEO?

 

 

  • “Social Media”  is right now the most useful tool to amplify your content.  Social Media plays a crucial part to distribute your content to reach a wide audience. The more the content get popular the more it’s chance of getting ranked in the top in SERP (Search Engine Result Page).
  • Sharing your content on social media can boost your indexing on the search engine as search bots crawl social media regularly.
  • “Social Media” can increase your content life if you can use proper hashtags related to your content. Example: If you are writing about SEO then using #SEO will lead users to find your content even after 6 months of writing the post.
  • If you are sharing engaging content then “Social Media” can drive insane traffic to your website   & this complements SEO beautifully.
  • “Social Media” creates brand awareness which is one of the ranking signals to get your site right up with the big brands in your niche.Companies social media profiles appear at the top of SERP for branded keywords.
  • “Social Media” can help you to understand the audience behavior & to craft content accordingly which is now a big part of Google Panda.

So, it is evident that  Social Media along with SEO can work together to your ultimate goal which is attracting more clients &  increase sales.

One way to use social media for your content marketing is to integrate the keywords in your social media posts to optimize it for search & use the correct hashtag. This will amplify your content to a greater audience & search engines will fetch your posts in the top results.

Role Of Social Media In Link-Building

You can earn high-quality back links through social media by reaching out to the niche experts.According to Gabriella Sannino,  “Social gives you a playground for prospective link opportunities”.

Links  from social media profiles

You can get a do follow link from some social media accounts barring a few Sharing content  can get you “High-Quality Links”

Get links from outreach

There is a high chance that if you can promote your best content effectively on social media it may reach to industry influencer  &  they will refer  your content in their next posts or article   if they find it suitable . Such links are of great value  to your link   profile & will certainly boost your SEO.

You can use social media to outreach to influencers by following their profile &   engaging with their posts. This can help you to establish a healthy relationship to give you the opportunity to pitch your content.

 

 

Optimize Your Content For Sharing

There are some easy & simple methods you can follow to encourage users to share your content:

1.Integrate “Social Sharing Button”  within your content in the website.

2.Tag influencers who you have mentioned in your posts to notify them.There is a high chance they will probably share your content with their audience.

3.Track  “Mentions” on social media & revert back to those who have mentioned your content.

 

How To Leverage User-Generated Content On Social Media?

User-Generated Content (UGC)  is any content generated by your audience like reviews, testimonials, blog posts, twitter chats, contests etc. The benefit of UGC is that there is a  constant flow of fresh, free content about your product and impacts your rankings & also gives you insights into your audience’s interests.

  • UGC  helps you to understand your audience better  & to create products  & services exactly according to their needs.
  • It serves as a social proof which can improve your brand reputation among the visitors.
  • The citation is a major part of “Local” SEO  & more your brand is mentioned on different mediums the more it will affect your “Local ” SEO.

Some cool ways to generate User-Generated contents are:

  • Organizing a webinar or chat.
  • Contests or quiz.
  • By conducting polls.
  • Constantly engaging with them through comment or messages.

 

 

How Relationship  Between SEO & Social Media Are Evolving

Social Media networks have gradually evolved into decent search engines where the audience are searching for products &  services more & more.   Since prospective clients are mostly active on social media platforms it has become essential for brands to create a substantial social media presence in order to reach their audience.

Hence, we can comprehend that SEO & Social Media works best when working hand in hand  &    we can leverage both effectively to get more clients & increase sales.

 

 

 

9 Awesome WordPress Plugins in 2017 That Every Online Marketer Must Use!

9 Awesome WordPress Plugins in 2017 That Every Online Marketer Must Use!

 

Wordpress

 

World’s almost  70% websites now run on WordPress. If you have a site there is a high chance you are using WordPress for your website as it is the most user-friendly CMS in the world with a ton of functionalities. If you are a blogger WordPress gives you the option to set up your blog up & running within few minutes with a handful of clicks. But as you move on you will see that the default theme that you have installed is not enough to leverage your blog for SEO, Content Marketing & Conversion Optimization. Here is where you can take the help of some cool plug-ins to add additional functionalities to your site in order to generate more traffic & conversions.Let’s discuss some of the best WordPress plugins in the market that you can use to leverage your site’s productivity with a minimum effort & time.

 

 

1. Yoast SEO

WordPress in itself is a platform is very compatible with SEO activities. But Yoast SEO is an all in one plugin which can virtually take care of every on-site technical aspect of SEO from Title, Meta, Sitemap & Content creation as per your focused keywords.

 

Yoast-SEO
Here, you can see the Yoast SEO plugin general meta box. You’ll see this on edit post pages, for posts, pages, and custom post types. You can get an exact preview of your page’s snippet in SERP & can adjust your Tile & Meta Description as necessary based on your targeted keyword.

You analyze you on- page elements instantly & can fix them from Page analysis tab.

2. W3 Total cache

W3 Total Cache improves the user experience of your site dramatically by increasing server performance, reducing the download times and providing transparent content delivery network (CDN) integration.

 

W3-TOTAL-CACHE

 

 

Some benefits that W3 Total cache provide are:

It leads to reduced page load time & increased visitor time on site as the visitors can visit more pages in a short time. this in terms increase conversion.

Enhance site performance & overall user experience & engagement which is a critical factor in Google’ algorithm.

“Browser Caching ” makes your pages stored locally in client’s browser so that they can load the pages instantly when they again visit the site

Saves bandwidth via minify and HTTP compression of HTML, CSS, JavaScript and feeds so that your server can sustain high traffic.

 

3.Google XML Sitemaps

This plugin will generate a special XML sitemap which will help search engines like Google, Yahoo, Bing and Ask.com to better index your blog.With such a sitemap, it’s much easier for the crawlers to see the complete structure of your site and retrieve it more efficiently. XML Sitemap is one of the most critical elements of “on-site ” SEO.

 

 

Google-XML-Sitemaps-Generator

 

 

The plugin notifies all major search engines automatically every time you add some new content to your blog or modify your URL structure.This is essential for regular bloggers who constantly generate new contents almost every week & don’t have enough time to update the sitemaps manually in search engines.

4.Wp Smush

WP Smush compresses your images, faster by reducing the file size without losing quality & makes your site load faster your site is the more you will be in the good books of search engines.

 

WP-Smush

 

The “Bulk Smush” features allow you to “smush” all junk data in the images at once from the media library which was slowing down your site’s speed.

 

5.Local SEO and Business Listings

If you have a local business or store then definitely you should be doing a Local SEO for your site. This plugin has a host of Local SEO Tools like

-Keyword Analysis

-Local SEO Road Maps

-Scanning Business Listing on Citation Websites

-Competitor Analysis

-Sitemap Generator

 

Local-SEO-Plugin

 

Get a sneak-peek of the Local SEO dashboard above!

 

 

 

6. Broken Link Checker

Broken Links in a site can have a negative effect on your SEO. This plugin will check your posts, comments and other content for broken links and missing images, and notify you instantly if any broken link is discovered.

Broken Link Checker monitor links in posts, pages, images & comments, detects & notify broken links instantly through dashboard & email, highlight broken links with a Strikethrough in posts.

 

 

Broken-Link-Checker-Tools

 

It can also prevent search engines from following broken links & give the option to edit links from the plugin dashboard itself as illustrated in the picture below.

 

7.WP-Optimize

WordPress databases often tend to get loaded with bloats due to auto-savings of every post revision. It also stores every comment including spams in your database which takes up a lot of space on your server & slows down your site.

WP-Optimize is an extensive WordPress database cleanup and optimization tool. It doesn’t require PhpMyAdmin to clean and optimize your database tables. Some cool features of this awesome plugin are :

-Removal of stale post revisions
-Removal of stale unapproved and spam comments
-Removal of other stale metadata from comments
-Removal of all trackbacks and pingbacks
-Cleaning up auto draft posts
-Clear out the post trash
-Enable/Disable weekly schedules of optimization
-Option to keep selected number of weeks data when cleaning up

WP-Optimize

 

 

WP-Optimize-Auto

 

You can select what data to clean & you can also auto-cleanup your database every week as shown above.

 

8. Disqus Comment System

Disqus, pronounced “discuss”, is an awesome commenting tool which makes commenting easier and more interactive, while connecting bloggers and readers across a thriving discussion community.

Disqus-Comment-System

 

These are some cool features of Disqus :

-Prevents spam (No need for any other plugin)
-Threaded comments and replies
-User-friendly interface
-Notifications and reply by email
-Easy to moderate
-Aggregated comments and social mentions
-Boost your blog exposure

 

9.Click To Tweet

Interactive Content is one of the latest trends in content marketing. This plugin allows you to easily create tweetable content for your readers. Use pull quotes and custom messages inside the body of your blog post to highlight your content for the reader and make it simple for them to share on Twitter.

 

Click-To-Tweet-Box-In-Blog

You can easily create a custom tweetable message either using simple code or a one-click in your editor as shown below.

 

 

 

 

These are some of the best plug-ins the market that can super-optimized your blog & enhance user experience & SEO. But remember to always select plug-ins according to your business need & don’t install an irrelevant plugin simply because everybody is using it. In fact, you should delete the useless plugins which you are not using as they will have a negative effect on your site ‘s overall speed & performance.

How To Rank Your Pages Higher in Mobile Searches

How To Rank Your Pages Higher in Mobile Searches

Social-Media

 

On April 21, 2015, Google released a significant new mobile-friendly ranking algorithm that’s designed to give a boost to mobile-friendly pages in Google’s mobile search results.The mobile-friendly algorithm is a page-by-page signal, so it can take time for Google to assess each page, and that may be why it will be a gradual rollout. And depending on how fast Google crawls and indexes all of the pages on your site, the impact can be slow to show up.

Well, here are some tips you can follow to optimize your site ranking on mobile devices.

Let’s start with the basic site framework set up for a mobile version of your site.

 

MOBILE SITE SET UP

 RESPONSIVE WEB DESIGN

Responsive means you will have the same code rendering different displays depending on the devices & screen size with the exact same URL & requires no redirection. You can use META  name= “viewport”   attribute & value to tell the browser how to adjust the content.

 

DYNAMIC SERVING

In a case of  Dynamic serving the server responds with a different code altogether depending on the User-Agent requesting the page.

 

SEPARATE URL’ s

Here,  each desktop URL has a separate mobile version of the URL

 

MOBILE SEO GUIDELINES

1.Don’t Block JS, CSS & Image Files

You should make sure GoogleBot can crawl  JS, fileCSS & Image files by using the          “Fetch As Google ” feature in Google Webmaster Tools.Check your site with Google Mobile-Friendly test & check that robots.txt is not blocking any of the files.

 

2.Avoid Unplayable Content

Use  HTML5 for animations . Use video-embedding playable on all devices & provides a transcript for the video.

 

3.Faulty Redirects & Cross-Links

Use  GWT[Google Webmaster Tools] to find the faulty URL’s to fix them & fix your server to point to the accurate mobile equivalent  URL of your desktop version.

 

4.Use Mobile Only 404 Page

If you don’t have a separate 404 for smartphones then keep your users to your desktop page rather than redirecting them   & if you use Dynamic serving ensure your agent detection is configured correctly.

 

5. Speed Up Your Loading Time

Test your site speed for both Desktop & Mobile using Google PageSpeed Insights.

 

6. Use Rel Attribute

<Link Rel=”Alternate” Media=”Only Screen and (Max -Width:640 px)   href=”m.ipssdigital.com/contact-us “/ >

Use this attribute on the desktop page to map the mobile version of the URL.

 

7. Use “Vary: User -Agent ” HTTP HEADER

This is necessary to be configured in the server whether the server redirects or shows different content according to the device.

 

8. Use “Rel=Canonical”

Use the desktop value for both the mobile & desktop version which prevents confusion about indexing duplicate contents.

 

9. Site Design For Mobile

  • Don’ t Use Flash
  • Design For The Fat Finger
  • Don’t Use Pop-Ups 
  • Optimize Title & Meta Descriptions
  • Use Schema.org  For Rich Snippets
  • Optimize For Local Search
  • Mobile Sitemaps

 

Since the launch of first Mobile-Friendly update algorithm on April 2015 Google is giving a significant weight to sites which are optimized for mobile devices.The current version is Mobile-Friendly 2 that was released last year in May.2016.

If you are not mobile-friendly, or if you want to ensure you are, check the Google mobile-friendly tool.

 

 

 

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