9 Awesome WordPress Plugins in 2017 That Every Online Marketer Must Use!

9 Awesome WordPress Plugins in 2017 That Every Online Marketer Must Use!




World’s almost  70% websites now run on WordPress. If you have a site there is a high chance you are using WordPress for your website as it is the most user-friendly CMS in the world with a ton of functionalities. If you are a blogger WordPress gives you the option to set up your blog up & running within few minutes with a handful of clicks. But as you move on you will see that the default theme that you have installed is not enough to leverage your blog for SEO, Content Marketing & Conversion Optimization. Here is where you can take the help of some cool plug-ins to add additional functionalities to your site in order to generate more traffic & conversions.Let’s discuss some of the best WordPress plugins in the market that you can use to leverage your site’s productivity with a minimum effort & time.



1. Yoast SEO

WordPress in itself is a platform is very compatible with SEO activities. But Yoast SEO is an all in one plugin which can virtually take care of every on-site technical aspect of SEO from Title, Meta, Sitemap & Content creation as per your focused keywords.


Here, you can see the Yoast SEO plugin general meta box. You’ll see this on edit post pages, for posts, pages, and custom post types. You can get an exact preview of your page’s snippet in SERP & can adjust your Tile & Meta Description as necessary based on your targeted keyword.

You analyze you on- page elements instantly & can fix them from Page analysis tab.

2. W3 Total cache

W3 Total Cache improves the user experience of your site dramatically by increasing server performance, reducing the download times and providing transparent content delivery network (CDN) integration.





Some benefits that W3 Total cache provide are:

It leads to reduced page load time & increased visitor time on site as the visitors can visit more pages in a short time. this in terms increase conversion.

Enhance site performance & overall user experience & engagement which is a critical factor in Google’ algorithm.

“Browser Caching ” makes your pages stored locally in client’s browser so that they can load the pages instantly when they again visit the site

Saves bandwidth via minify and HTTP compression of HTML, CSS, JavaScript and feeds so that your server can sustain high traffic.


3.Google XML Sitemaps

This plugin will generate a special XML sitemap which will help search engines like Google, Yahoo, Bing and Ask.com to better index your blog.With such a sitemap, it’s much easier for the crawlers to see the complete structure of your site and retrieve it more efficiently. XML Sitemap is one of the most critical elements of “on-site ” SEO.






The plugin notifies all major search engines automatically every time you add some new content to your blog or modify your URL structure.This is essential for regular bloggers who constantly generate new contents almost every week & don’t have enough time to update the sitemaps manually in search engines.

4.Wp Smush

WP Smush compresses your images, faster by reducing the file size without losing quality & makes your site load faster your site is the more you will be in the good books of search engines .




The “Bulk Smush” features allows you to “smush” all junk data in the images at once from the media library which were slowing down your site’s speed.


5.Local SEO and Business Listings

If you have a local business or store then definitely you should be doing a Local SEO for your site. This plugin has a host of Local SEO Tools like

-Keyword Analysis

-Local SEO Road Maps

-Scanning Business Listing on Citation Websites

-Competitor Analysis

-Sitemap Generator




Get a sneak-peek of the Local SEO dashboard above !




6. Broken Link Checker

Broken Links in a site can have a negative effect on your SEO. This plugin will check your posts, comments and other content for broken links and missing images, and notify you instantly if any broken link is discovered.

Broken Link Checker monitor links in posts, pages, images & comments, detects & notify broken links instantly through dashboard & email, highlight broken links with a Strikethrough in posts.





It can also prevent search engines from following broken links & give the option to edit links from the plugin dashboard itself as illustrated in the picture below .



WordPress databases often tends to get loaded with bloats due to auto-savings of every post revision. It also stores every comment including spams in your database which tales up a lot of space on your server & slows down your site.

WP-Optimize is an extensive WordPress database cleanup and optimization tool. It doesn’t require PhpMyAdmin to clean and optimize your database tables. Some cool features of this awesome plugin are :

-Removal of stale post revisions
-Removal of stale unapproved and spam comments
-Removal of other stale metadata from comments
-Removal of all trackbacks and pingbacks
-Cleaning up auto draft posts
-Clear out the post trash
-Enable/Disable weekly schedules of optimization
-Option to keep selected number of weeks data when cleaning up






You can select what data to clean & you can also auto-clean up your database every week as shown above.


8. Disqus Comment System

Disqus, pronounced “discuss”, is an awesome commenting tool which makes commenting easier and more interactive, while connecting bloggers and readers across a thriving discussion community.



These are some cool features of Disqus :

-Prevents spam (No need for any other plugin)
-Threaded comments and replies
-User-friendly interface
-Notifications and reply by email
-Easy to moderate
-Aggregated comments and social mentions
-Boost your blog exposure


9.Click To Tweet

Interactive Content is the one of the latest trends in content marketing. This plugin allows you to easily create tweetable content for your readers. Use pull quotes and custom messages inside the body of your blog post to highlight your content for the reader and make it simple for them to share on Twitter.



You can easily create a custom tweetable message either using simple code or a one-click in your editor as shown below .





These are some of the best plug-ins the market that can super-optimized your blog & enhance user experience & SEO. But remember to always select plug-ins according to your business need & don’t install a irrelevant plugin simply because eveybody is using it. In fact you should delete the useless plugins which you are not using as they will have a negative effect on your site ‘s overall speed & performance .

Your Ultimate Guide To Local Search Optimization In 2017 !

Your Ultimate Guide To Local Search Optimization In 2017 !



If you are running a  local brick & mortar business then you are probably targeting clients in your locality or nearby areas in your city. But how will you tell search engines about exactly where your business is located in order to provide the information to your local clients.  If you are looking to target a specific audience in a specific location then optimizing your business for  “Local Search”  is very essential.

Let’s discuss some very effective ways you can easily optimize your local business to be discovered by your local clients.


Researching Local Keywords

With local search, the foremost thing you have to do is to perform a thorough Keyword research to add high volume local Geo-Specific Keywords along with your Industry-Specific Keywords like “Real Estate Companies In LA”, “car rentals in CA”,  “Digital Marketing Companies In Seattle” etc.


On- Site Local Optimization:

Optimize Your Page’s Title

The Title Tag of your landing page should be optimized with the specific location in mind you are trying to optimize your business as it will the first thing to appear in the  SERP  & is very important to include your location in your Title Tag for Local Optimization.

Optimize Meta Description Attribute

Your Meta Description should include your Geo-Location along with niche keywords  & contact number as Google might use it in the snippet in its SERP.

Have a Contact Us Page with Full Name, Address & Phone Number(NAP)

Contact Us page should have the original name, address & phone number of each location. You should ensure that NAP elements are consistent throughout the website.

Include Name, Address & Phone Number(NAP) In The Footer

Placing Name, Address & Phone Number(NAP) of your business on every page of your website will boost your local relevancy when crawled by bots but only ensure that you are using text not images.If you have multiple locations then make sure to list all the locations in the footer.

Optimize H1 Header Tag With Specific Location

Don’t forget to include your specific location city or state in H1 Header Tag to boost your local relevancy.

Include Your Location In Your Content

You should have a specific location focused content marketing strategy  for Local SEO.  You should mention your specific location in your content if you are aiming to optimize your business for “Local  Search”. If you have multiple locations then creating multiple pages with each location & keyword combo will be a good idea.

Embed Google Map In Your Site





You can embed Google Map via several plug-ins on your website to let Google know where exactly you are located in order get your business on “Local Map ” results.

Include Location In ALT Text For Images

Since search engine, bots cannot read images &  can only see  ALT Text in images you can use your location in the ALT Text to optimize your page for local results.

Place Your Targeted Location, City, State In URL

You can leverage your URL structure by including specific locations &  city to enhance your ranking in “Local  Search”.

Integrate Client Feedback about Your Product  & Services In Your Landing Pages

Use feedback from local clients from the cities about your products & services to build credibility among your local clients.

Offer City  Specific  Special  Offers  For Your Products & Services

Offering city specific offers can help search engines to  differentiate  one location from another

Arrange City Specific Events For Launching Your Products & Blog About  Them

If you can organize city-specific events & get them to cover by local press & media then you can get a huge traction by highlighting them in your blog



Off- Site Local Optimization:





Get your Business Listed On Google My Business

This is the very first thing you should do optimize your site for local search.Just visit My Business fill all the details & get your business Verified by Google.


Get Reviews from Your Customers

Request your customers to leave a Review your business on Google on your profile & respond to them accurately to show off your customer service skills & can create opportunities to bring in more clients.


Build Citations By Listing  Your Business On Local Search Directories

Try to enlist your business in all the leading local search directories like Yelp, Foursquare, Hotfrog which can give tremendous visibility to your brand  & will eventually help to boost your ranking in “Local  Search”.


Let’s look at this image to see how you create a “Local SEO” strategy according to your business type.



Courtesy: Moz



How To Rank Your Pages Higher in Mobile Searches

How To Rank Your Pages Higher in Mobile Searches



On April 21, 2015, Google released a significant new mobile-friendly ranking algorithm that’s designed to give a boost to mobile-friendly pages in Google’s mobile search results.The mobile-friendly algorithm is a page-by-page signal, so it can take time for Google to assess each page, and that may be why it will be a gradual rollout. And depending on how fast Google crawls and indexes all of the pages on your site, the impact can be slow to show up.

Well, here are some tips you can follow to optimize your site ranking on mobile devices.

Let’s start with the basic site framework set up for a mobile version of your site.




Responsive means you will have the same code rendering different displays depending on the devices & screen size with the exact same URL & requires no redirection. You can use META  name= “viewport”   attribute & value to tell the browser how to adjust the content.



In a case of  Dynamic serving the server responds with a different code altogether depending on the User-Agent requesting the page.



Here,  each desktop URL has a separate mobile version of the URL



1.Don’t Block JS, CSS & Image Files

You should make sure GoogleBot can crawl  JS, fileCSS & Image files by using the          “Fetch As Google ” feature in Google Webmaster Tools.Check your site with Google Mobile-Friendly test & check that robots.txt is not blocking any of the files.


2.Avoid Unplayable Content

Use  HTML5 for animations . Use video-embedding playable on all devices & provides a transcript for the video.


3.Faulty Redirects & Cross-Links

Use  GWT[Google Webmaster Tools] to find the faulty URL’s to fix them & fix your server to point to the accurate mobile equivalent  URL of your desktop version.


4.Use Mobile Only 404 Page

If you don’t have a separate 404 for smartphones then keep your users to your desktop page rather than redirecting them   & if you use Dynamic serving ensure your agent detection is configured correctly.


5. Speed Up Your Loading Time

Test your site speed for both Desktop & Mobile using Google PageSpeed Insights.


6. Use Rel Attribute

<Link Rel=”Alternate” Media=”Only Screen and (Max -Width:640 px)   href=”m.ipssdigital.com/contact-us “/ >

Use this attribute on the desktop page to map the mobile version of the URL.


7. Use “Vary: User -Agent ” HTTP HEADER

This is necessary to be configured in the server whether the server redirects or shows different content according to the device.


8. Use “Rel=Canonical”

Use the desktop value for both the mobile & desktop version which prevents confusion about indexing duplicate contents.


9. Site Design For Mobile

  • Don’ t Use Flash
  • Design For The Fat Finger
  • Don’t Use Pop-Ups 
  • Optimize Title & Meta Descriptions
  • Use Schema.org  For Rich Snippets
  • Optimize For Local Search
  • Mobile Sitemaps


Since the launch of first Mobile-Friendly update algorithm on April 2015 Google is giving a significant weight to sites which are optimized for mobile devices.The current version is Mobile-Friendly 2 that was released last year in May.2016.

If you are not mobile-friendly, or if you want to ensure you are, check the Google mobile-friendly tool.




3 Tech Tips That All Businesses Should Know To Help Improve Their Online Presence

3 Tech Tips That All Businesses Should Know To Help Improve Their Online Presence

Digital is a massive thing in business right now. A company’s online presence is the foundation of its success these days. So, if you’re running a business, and think you could be doing a bit more online, then here’s what you need to be aware of. This is the three tech tips that every business should know – they’ll help improve your online presence! Check them out, below.






Social media is a huge marketing tool being used by businesses worldwide. The best thing is, it costs absolutely nothing to utilize! Run multiple social media channels for your business across a number of different networking sites. It is an excellent way to raise awareness of your product, brand or service. For example, the most successful marketing campaigns on Twitter utilize hashtag. The hashtag is an excellent way to get everybody talking about the same thing. If that ‘thing’ is your company, then you’re away! That’s exposure to hundreds of thousands of people. Here are some more top Twitter tools to get your business going! As you grow your digital following, your business will expand and hopefully reach out to a larger consumer base. Social is definitely something that you have to be considering if you’re serious about 21st century business.





Enterprise Search

Next up, is enterprise search. Not really sure what this is? Well, essentially, this is a simple, flexible and affordable way to do search. Now, that may be traditional site searching. So, if you require a way for your users to search around your website, then outsourcing to an enterprise search company may be the answer. They are able to create a collection to crawl your website. This is coupled with a new search bar on your company website, which consumers can use to find the stuff that they need. You can even customize the search results to match your brand – neat! Away from the conventional site search solution, enterprise search can also work with eCommerce. Do you run an online store? If so, are you looking for an easy way for clients to search through your catalog of goods? If the answer is yes, then enterprise search is, again, your answer. Companies who specialize in enterprise search will help you create a solution. You may even get one that enables searchers to filter by things such as price, brand, etc. – this is incredibly useful.





Finally, if you don’t know about SEO services, then your business is living under a rock. Search engine optimization is a popular way of increasing a company’s online presence within industry right now. Essentially, SEO techniques seek to place your company’s website higher up on search results on sites such as Google! This works largely by optimizing your website to work best with the way Google manufactures its search results. This could be anything from including keywords, to increase site interaction through link building. Either way, your site is sure to see increased traffic to it once you have implemented SEO services. This job can be done in-house if you really know what you’re doing, or outsourced.


Hopefully, this post has got your business up to speed on the latest digital enterprise trends.

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