Top 5 Mistakes Companies Make with Their Social Media Presence

Social-Media

 

Being present on social media has become a must for a company, any company. When your potential customers start researching companies that they might do business with in the future, one of the first things they do is fire up Facebook or Twitter or some other social network and they start digging around.

Some companies handle their social media presence well, providing their followers with interesting content and not making stupid mistakes every step of the way.

Unfortunately, there are also companies that do make mistakes and some of those mistakes are much more common than others. These mistakes are our topic for the day.

Not Having a Plan

To someone who is struggling to keep their company afloat, who has to deal with suppliers, partners and growing competition and who has a number of people depending on them for their livelihood, social media presence of their company is the least of their worries.

Because of this, the majority of efforts are often undertaken under no strict supervision which, unfortunately, often leads to an absolute lack of any kind of plan. Someone who knows a thing or two about Twitter and Facebook decides to take it on and they really do give their best, but as it turns out, it is not enough.

It is not enough because social media marketing needs to be done in a planned and organized way. You need to identify your goals. You need to identify the metrics that will tell you if you are getting closer to your goals. You need to come up with a structured plan for posting on social media and what you will be posting. You need to plan out a content calendar and much, much more.

Sometimes it is a good idea to hire an outside agency such as

IPSSWeb Solutions to help you, at least during this planning process.

Not Having a Single Voice

Depending on the size of your company, you will have one or more people handling your social media accounts and contributing to them. Also, you will be present on a number of social media channels, especially if you happen to be in an industry that benefits from visual content which opens up Pinterest and Instagram to you in a more pronounced way.

Often times, these different factors create a situation where the company’s voice is not clear enough and where different people post different stuff on social media, diluting the brand and making their customers and potential customers confused. Even worse, companies’ social media accounts often get misused and the company gets in all kinds of legal troubles.

In order to avoid this, you will want to have a unison voice of your company figured out before you even start posting anything on social media. If you have a large team that works on your social media accounts, make sure they collaborate formally on it, using some project management tool (make sure to compare project management software before you buy it).

Also, always make sure you have a person who will give their final word on matters pertaining to social media.

Selling.Selling.Selling.

There is a very clear end goal for companies that do social media marketing – increasing their revenue. This is perfectly normal. Whatever you do in business as a business owner is aimed at increasing our revenue and growing your company.

Everyone understands this.

However, social media channels are meant to be nothing but another avenue to make sales. Social media is, after all, supposed to be social and provide people with the opportunity to interact with other people. Treating it as just another place to sell your stuff is lame and it will hurt your business in the long run.

Instead of that, connect with people, build relationships, interact. Share your content, inform people, make them laugh, solve their problems.

If along with the way, you happen to mention your product or service, there is nothing wrong with that.

Forgetting About Visual

There are a number of reasons as to why your social media presence needs to be heavy on images and videos, but the most important of those reasons are cold hard numbers.

According to an article by Jeff Bullas, articles with images are almost twice as likely to get traffic and the engagement rate on Facebook increases by more than a third if you include photos.

There is too much happening on social media feeds and if your tweets and statuses are not accompanied by images, they will become lost in the noise.

If you really want to boost the engagement rates for your social media posts, you will go with video content, which can be brief videos that show off your company, that give an introduction to one of your blog posts or that convey a message that you want your audience to associate with your brand.

Nowadays, videos are cheaper to make than ever before, although you will want to do a bit of research and learning so that you do not embarrass your company with subpar videos.

Not Doing Customer Service

For the majority of business owners, social media marketing still revolves around the traditional concepts of a message that needs to be sent across a channel to a certain targeted audience.

In reality, you can do social media marketing in a number of ways thanks to the interactive nature of various social media networks. For one, you can provide customer service on social media, which is something that was previously impossible with other marketing channels.

Let’s say that your company develops accounting software. One of your customers encounters a problem and they start saying ugly things about your company and your product on Twitter. Now, instead of apologizing or just leaving it be, you reach out to them and try to solve their problem.

All at once, you are solving their problem, showing the world that your software is perfectly good and that you are a company that cares about their customers.

This is the kind of advertisement you will never get out of a TV spot or even email marketing.

Closing Word

If you recognize your company and your social media efforts in any of the above, try to figure out a way to remedy this. Come up with a plan, be organized and be sociable.

Everything else will follow.

 

AUTHOR: James D. Burbank has spent more than 15 years in the world of marketing, both offline and online. He is the editor-in-chief at  BizzMarkBlog.

Are You Missing Out on Google Plus in 2017?

Are You Missing Out on Google Plus in 2017?

Are you still using Google+ for your business in  2017? Well according to Google a vast number of Google+ users are still signing up every day(around 1.6 million according to Google).Hence, Google has decided to add some new features to the platform in 2017  to keep the audience engaged. Here are some of the new features that Google has rolled out in 2017.

 

1.Image Zooming & Image Compression  Feature

 

Google+-Image-Zoom

 

Courtesy: Google.com

 

Google+  is still very popular among the photographers with a number of photography communities using the platform regularly.Google+  has introduced Collections  feature in  2015 specifically to group posts according to the specific category which can be shared among the specific audience.  Images are a huge part of collections now & Google is already working on Google Photos  platform .  Hence to keep in sync  Google+ has introduced  “Image Zoom” &” Image Compression”  features like  Instagram to enhance the image quality with less bandwidth.

 

 

Google’s new compression tool uses 75% less bandwidth
                                            

                                                          Courtesy: Google.com

 

2.Filtering Comments

 

Google-Plus-Comments

                                                          Courtesy: Google.com

 

Google is now  filtering out low quality comments & spam just like Facebook, Instagram & Twitter   to have a meaningful conversation on Google+. Google+ has been a target of spammers since it’s foundation due to its connection with Google search. Some SEO’s are constantly spamming the platform with  irrelevant links  to manipulate rankings.

According to Google’s blog :

“We’re making it easier to have good conversations by hiding lower quality comments on posts, so you can focus on the comments that matter most. If you’d like to see all the on a post, you can always click or tap “View more comments.”

 

Comment filtering will lead to a better user experience on Google+ like other platforms.

 

 

3.New Web Version

New-Google-Plus-2017

 

Google+ has made a transition in  2017  from classic Google+ with its brand new user interface on Jan.24,2017.  According to Google –

“With this latest round of updates, we believe the new Google+ is really your Google+ – designed around your suggestions, requests and needs. It also means it’s time to say goodbye to classic Google+ on the web, which we’ll be turning down on January 24.”

 

4.Google+ Events

Google+ has reintroduced the Event feature which it has deprecated back in  2015.

 

According to Google –

“…beginning January 24th you’ll be able to create and join events on Google+  as you have in the past. Please note that Events will not be available for G Suite at this time.”

 

5. Google+ with My Business Can Boost Your Local SEO

If you are looking to feature your business in Google Local listings & Knowledge Graph then it is imperative that you have an official Google+ account with a verified My Business profile.  Check out this comprehensive guide on Local SEO  that you can use to be featured high in Local Search results. 

 

Google + is still a useful social media platform for marketing for certain businesses & individuals contrary to some recent rumors you have heard of Google + being dead. But the trick is to play the game according to its rules. Google+ is much different from Facebook & Twitter  & has it’s own high tech niche audience.  So, you simply cannot use the marketing strategy on Google+ as you implement in other platforms. But  you can tweak your content marketing strategy  for Google + with the guidelines mentioned above you can surely get some value from Google+  in 2017.