10 Simple Ways To Increase Your Engagement On Social Media (Organically) Using Hashtags (#)

10 Simple Ways To Increase Your Engagement On Social Media (Organically) Using Hashtags (#)

 

 

Hashtags (#) have become an integral part of every social media post on every social media.It makes easier for users to track & organize topics based on their interests.It is the easiest way to categorize contents on social media.

This is the guy who started it all long back in 2007!

 

In fact, due to its popularity “Hashtags” have found a place in Oxford Dictionary. Another, great benefit of using a hashtag in your posts is that it connects with users on other social media platforms.But most of us still don’t know how to use a hashtag properly in posts & end up spamming their posts with too many irrelevant hashtags. So, let’s look at the following guidelines about properly using hashtags in your social media posts.

 

 Some Basics About Hashtag!

  • Hashtags are primarily incorporated in order to monitor trending events & discussions on social media to update users about the latest buzz in the social media.You can click on a particular hashtag & can get redirected to the hashtag feed instead of your original feed.
  • Every hashtag  has its own unique URL

 

  • You can search for specific topics & events  from your address bar  in Facebook like  facebook.com/hashtag/topic

 

  • You can directly post from the hashtag feed on Facebook.

 

Hashtag Guide In A Nutshell

 

1. Use A  Single Word With No  Space

You should use the hashtag as a single word with no spaces in between if you want to use more than one word in your hashtag.

 

2.Don’t Use  Too Many Words Together

Don’t clutter your hashtag by stringing too many words together. Try to keep it to the minimum.

 

3.Don’t Use Special Characters

You can’t  include special characters but you can use numbers in your hashtags.

 

4.Be Specific

Use the hashtag in trending topics in your niche industry to drive more traffic to your posts. The only thing to keep in mind is that you have to be specific about the topic.

 

5. Use Hashtags As Per The Network

Every network has its own unique way of interpreting hashtags.

Twitter:

Hashtags are focused on the specific topic about which you are tweeting. You can also use a hashtag to track  Twitter chats  & connect with influencers in your niche.

 

Facebook :

Each hashtag has its own unique URL from where you can post your status updates. You can leverage this URL to drive more traffic from other sites.    You can leverage the hashtags to increase your reach. When you use a popular hashtag with your content the audience searching for that specifically for that niche may discover your content.

 

Instagram :

Hashtags are very important for Instagram as the hashtags are useful to describe a photo & its details rather than a story or a theme. One of the advantages of using Hashtags in Instagram is that you can use as many Hashtags in your post. Here  The rules are pretty simple here –

  • Be specific
  • Be  relevant
  • Be observant    

 

6 .Capitalize The First Letter

To make your hashtags stand out capitalize the first letter of each word(with no spaces in between) like #SocialMedia

 

7.Create Your Own Unique Branded Hashtag

Create your own innovative hashtags for your products & services through which people can identify your brand of products & services. You can also create hashtags for events happening around your brand.

 

8 .Leverage Trending Hashtags

You can leverage trending around current events which can boost your posts & tweets to gain more engagements across the platform.  You can use any sporting event like #Wimbledon, #USOpen to catch the attention of the online community who are following that event.

 

9.Don’t Spam

You should not spam your posts with hashtags & use it frugally. You should not be in a situation where you have more hashtags than words.This will only attract spammers who will just follow you to get a follow back.In order to get real fans, you have to use hashtags more judiciously based on your niche.

 

10.Don’t Be Too  Specific  & Avoid Long Hashtags

You have to keep a balance between too generic & too specific. If you create hashtags which are too specific to your brand or product before its launch then nobody will search using that hashtag as they have never heard of your brand. So, it’s better to use trending hashtags niche.Don’t make your hashtags too long but try to keep it short. It has been seen that people always go for short hashtags  (But remember don’t be too offbeat ).

 

Hashtags, if used cleverly, can generate tremendous reach & engagements on any social media platforms be it Facebook, Twitter or  Instagram but you have to be careful in to use it at the right place to gain maximum reach. Hashtags should be an integral part of your Social Media Marketing especially if you are doing Content Marketing on TwitterInstagram

Check out this  Digital Marketing Guide  to know more about Content Marketing in 2017!

 

Here Is What You Must Know About Facebook Instant Articles

Here Is What You Must  Know About Facebook Instant Articles

 Social-Media

Instant Articles  is a  feature  introduced by Facebook which gives content  publishers  the opportunity to publish content directly on Facebook from any CMS  .  The articles can be accessed  directly  on Facebook Mobile App  & the interface is similar to the website of the original publisher  . Instant Articles display as much as ten times faster than standard mobile web articles . It includes some cool features like  tilt-to-pan photos, auto-play video, interactive maps .

Why Facebook Decided To Launch Instant Articles ?

Facebook discovered that  posts are getting much more engagement on their app in comparison to the original site . So, in order to bypass this gap Facebook decide to give publisher the liberty to publish directly on their platform  which is way fast & responsive as the audience will not have to click the link anymore to go to the publisher’s website but can access it right  in the app . With this new feature Facebook can offer more content at a fast pace to it’s audience.

 

How Does It Affect Website Traffic & SEO ?

Instant Articles provides the audience the option to view an article right in the mobile app without even clicking a link . So, there is a fear among the marketers that this might lead  to a  decline in referral traffic  from Facebook.  Well it may be a fact that referral traffic may decline somewhat but on the other hand your content ‘s reach increase manifolds among the Facebook audience.  You can publish simultaneously on Instant Articles & on your site  but in that case Facebook has to implement “noindex” the content on their platform to prevent search engines from crawling it to  avoid duplicate content issues.

When a publisher  hosts an article on their own website, any  links from other sites that mentioned that article link directly to their own website which can increase  it’s Domain Authority.

But with Facebook Instant Articles, sharing and linking is contained within Facebook itself . Therefore when someone shares the article it will not  link back to the publisher’s website. This means although their content are getting more exposure but eventually publishers are risking  search traffic if they are opting for Instant Articles  .

Facebook Will Have The Last Laugh Over Publisher’s Content

When a publisher is opting for Instant Article he is giving up the control of their content distribution &  hence the marketers  will not able to predict their target audience  for driving conversions  as they do with their websites & blogs. Facebook can boot out average contents if they feel they are not engaging enough & these can cause a major drop in conversion & potential clients for  the respective publishers.Another factor is when audiences are reading the post on your site you can keep them engaged by recommending other related contents on you blog  which you cannot do with the in-app .

What About Insights?

Instant Articles can provide an in-depth insight about your content  like the number of people clicking on it, total time spent reading the content,scroll speed . These are some advance metrics that can aid publishers to produce  more engaging content for the Facebook audience.By measuring these metrics the publishers can get more value out of their content marketing campaigns.

 

Do We have An  Alternative Platform ?

Google &  Twitter  have devised  an open source  Content Delivery Platform . When people click on links in either a Twitter feed or a Google search, full articles will pop up immediately versus waiting several seconds.But what set this platform apart from Instant Articles  is that Google & Twitter will not actually host the content but they will be showing the cached pages  on publisher’s websites. Unlike Facebook Instant Articles it will  not be branded & being an Open Source platform any company can use  & build upon it .

 

Conclusion

It’s just a new channel for increasing the visibility of your contents which will not have a direct influence on search as such. If you are not among the selected publishers then you don’t have to worry about Instant Articles  but if you are using it then do publish the content simultaneously on your site as well for your best interest.

9 Twitter Tools in 2017 That Every Social Media Marketer Needs!

9 Twitter Tools in 2017 That Every Social Media Marketer Needs!

Twitter has become the most lucrative marketing platform for every business. Hence, there is a huge competition among marketers to get more & more followers with high engagement rate in order to promote their respective products & services on this platform. Here are some of the tools which can leverage the Twitter marketing campaign of businesses & can increase productivity with some smart strategies.

 

1.Buffer

 

Bufferapp

 

A buffer is a smart tool which helps you to schedule your tweets uniformly throughout the day when your followers are online. If you don’t schedule your tweet  & tweet when you feel like tweeting you are losing out on followers. Buffer solve this problem by scheduling your tweets at peak times of the day to get more engagement from your followers.

 

2. Klout

Barack-Obama-vs-Justin-Bieber-Klout-Score

 

 

Klout is one of the most popular social media tools which measure the influence of social media profiles  & ranks its users.If you want to measure where you stand on social media or to find out influential people in your niche then Klout is the place to go.

 

3. Bit.ly

 

Bitly

Billy is much more than an URL shortener. It helps us to keep track on the clicks on the links. The links can be shared directly to your Twitter &  other social media accounts from its dashboard.

 

4.Crowdfire

 

Crowdfire

 

It’s an awesome tool to keep track of your followers, followers   & inactive accounts you may want o to unfollow. It helps to streamline your account regularly &  helps you to flush out irrelevant profile you are following & connect with more relevant followers who are interested in your tweets. Crowdfire helps you reach out to the right people, and grow on a social network.

 

 

5.Twitonomy

Twitonomy

 

Twitonomy is a cool tool for Twitter through which you can browse, search, you follow filter & get insights you follow& your own followers.The premium features allow you to download your tweets, re-tweets, reach .mentions  &  to export to Excel & PDF reports.

 

 

 

6. Tweriod

 

 

Twitter Tools In 2017

 

 

 

Tweriod gives you the best times to tweet. It analyzes both your tweets and your followers’ tweets.So you can start tweeting when it makes the most sense to reach others.

 

7. Paper.Li

 

 

Paperli

Paper.Li is an awesome curation tool which automatically collects posts &  tweets & organizes them in a newspaper format. You can tap into this powerful tool to curate contents from industry influencers    & publish them on your site & social media at the click of a button!

 

8.Hootsuite

 

Hootsuite

 

HootSuite is a social media management tool which helps you to update multiple social networks. It also has an app  &  can track all your social media analytics including in real time on the go on your mobile. In addition, it has the facility of integrating multiple users of a team to manage the social media activities for your company.

 

9. Twtpoll

Pollin

 

This is an awesome tool if you are looking to create surveys for your social media audience to gather feedback through quizzes, questions, videos & photos.You can conduct a survey on any social media platform or email.These are some of the best free tools in the market that you can use to leverage your Twitter marketing. Are you using any of these tools for your social media?

 

The Secret Psychology Behind Facebook!

The Secret Psychology  Behind Facebook!

If you are one of those inquisitive minds who is trying to figure out the psychology behind the Facebook features of Like, Comment & Share then you are in the right place.  If you can understand what actually goes through a  user’s mind when he or she is on Facebook you can then produce engaging content according to your niche audience & generate more traffic.

Let’s dive into our research!

 

Connection With Brain’s Reward Center

It has been discovered that there a  strong connection is established between Facebook activity & brain’s reward center “nucleus accumbens”  which is the pleasure center of the human brain. This part lightens up when we get a positive feedback whether in person or on Facebook through “Likes” & “Comments”.

Research also shows that while browsing Facebook there is a change in pupil dilation which is an indication that the users are happily engrossed in the activity.

 

Why We “Like”

“Like” is the social currency of Facebook.

According to Facebook:

“Like” is a way to give positive feedback or to connect with things you care about on Facebook. You can like content that your friends post to give them feedback or like a Page that you want to connect with on Facebook.”

 

Pew Research Center surveyed thousands of Americans discovered that 44% of Facebook users “like” content posted by their friends at least once a day, with 29% doing so several times per day.

According to research, there is a scientific reason or psychology behind liking a particular status or photo.

It’s a quick nod to show your support  & to cast your vote

According to Elan Morgan who conducted   2-week experiment, she chronicled on Medium  –

“The Like is the wordless nod of support in a loud room. It’s the easiest of yesses, I-agrees, and me- too.”  

 

Affirm Something About Ourselves

According to study of more than 58,000 people    we can predict gender,  race,  political inclination  etc.  just by analyzing  the “Likes”

 

Expressing  Virtual Empathy

 

We can express solidarity to someone’s status updates & cause through Facebook “Likes ” which shows we are on the same line of thinking. A study reported in Psychology Today shows this almost has the same implications like real-world empathy.

 

Why We “Comment”

We comment when we have to say something to express our opinion regarding anything.

According to a research conducted composed communication like comments & messages seems to have a greater effect to on alleviating loneliness.  In fact, according to the experiment, it has been discovered comments seems to decrease loneliness more than private messages.

If you have a business page then replying to “comment”  on a consistent basis can boost the fan engagement ratio.

 

Why We Post Status Updates 

Posting reduce loneliness & make us feel connected

A group of students was studied by researchers of Arizona & Berlin and tracked their “loneliness levels” while posting Facebook status updates. The study found that when students updated their Facebook statuses more often, they reported lower levels of loneliness independent of the feedback of their statuses.

 

What Stops Us From Posting

Researchers found that people are more likely to self-censor when they feel their audience is hard to define. People engage only when they feel connected to one another and understood by their audience.

 

Why People “Share” 

The audience usually tends to share something when they find something valuable, interesting, funny content or when they want to promote some product or services or support any cause.

 

 

 

This awesome infographic from Quicksprout gives us a comprehensive insight into the psychology beyond this behavior of users in Facebook.

 

Why We Like, Comment, and Share on Facebook

 
 
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