Are You Using Google Plus In 2017?Here Are The Google Plus Updates In 2017!

Are You Using Google Plus In 2017?Here Are The Google Plus Updates In 2017!

Are you still using Google+ for your business in  2017 ?Well according to Google there a vast  number of Google+ users  are still signing up  everyday(around 1.6 million according to Google).Hence, Google has decided to add some new features to the platform in 2017  to keep  the audience engaged. Here are some of the new fearures that Google has rolled out in 2017.

 

1.Image Zooming & Image Compression  Feature

Google+-Image-Zoom
Courtesy:Google

 

 

Google+  is still very  popular among the photographers with a number of photography communities using the platform regularly.Google+  has introduced Collections  feature in  2015 specifically to group posts according to the specific category which can be shared among specific audience.  Images are a huge part of collections now & Google is already working on Google Photos  platform .  Hence  to keep in sync  Google+ has introduced  “Image Zoom” &” Image Compression”  features  like  Instagram to enhance the image quality  with less bandwidth.

 

 

Google’s new compression tool uses 75% less bandwidth
Courtesy:Google

 

 

2.Filtering Comments

 

Google-Plus-Comments
Courtesy: Google

 

 

Google is now  filtering out low quality comments & spam just like Facebook, Instagram & Twitter   to have a meaningful  conversation on Google+.Google+ has been a target of spammers since it’s foundation  due to its connection with Google search. Some SEO’s are constantly spamming  the platform with  irrelevant links  ro manipulate rankings.

According to Google’s blog :

“We’re making it easier to have good conversations by hiding lower quality comments on posts, so you can focus on the comments that matter most. If you’d like to see all the on a post, you can always click or tap “View more comments.”

 

Comment filtering  will lead to a better user experience on Google+ like other platforms.

 

 

3.New Web Version

New-Google-Plus-2017

 

Google+ has make a transition in  2017  from classic Google+ with its brand new  user interface on Jan.24,2017  .  According to Google –

“With this latest round of updates, we believe the new Google+ is really your Google+ – designed around your suggestions, requests and needs. It also means it’s time to say goodbye to classic Google+ on the web, which we’ll be turning down on January 24.”

 

4.Google+ Events

Google+ has re-introduced the Event feature  which it has deprecated back in  2015 .

 

According to Google –

“…beginning January 24th you’ll be able to create and join events on Google+ web as you have in the past. Please note that Events will not be available for G Suite at this time.”

 

Google + is sill a useful social media platform for marketing for  certain businesses & individuals contrary to some recent rumors you have heard of Google + being dead. But the trick is to play the game according to its rules. Google+ is much different from Facebook & Twitter  & has it’s own high tech niche audience.  So, you simply cannot use the marketing strategy in Google+ as you implement in other platforms. But if you can tweak your strategy for Google + with the guidelines mentioned above you can surely get some value from  from Google+  in 2017.

Here Is What You Need To Know About Facebook Instant Articles !

Here Is What You Need To Know About Facebook Instant Articles !

Here Is What You Need To Know About Facebook Instant Articles

Instant Articles  is a brand  new  feature  introduced by Facebook which gives content  publishers  the opportunity to publish content directly on Facebook from any CMS  .  The articles can be accessed  directly  on Facebook Mobile App  & the interface is similar to the website of the original publisher  . Instant Articles display as much as ten times faster than standard mobile web articles . It includes some cool features like  tilt-to-pan photos, auto-play video, interactive maps .

Why Facebook Decided To Launch Instant Articles ?

Facebook discovered that  posts are getting much more engagement on their app in comparison to the original site . So, in order to bypass this gap Facebook decide to give publisher the liberty to publish directly on their platform  which is way fast & responsive as the audience will not have to click the link anymore to go to the publisher’s website but can access it right  in the app . With this new feature Facebook can offer more content at a fast pace to it’s audience.

 

How Does It Effect Website Traffic & SEO ?

Instant Articles provides the audience the option to view an article right in the mobile app without even clicking a link . So, there is a fear among the marketers that this might lead  to a  decline in referral traffic  from Facebook.  Well it may be a fact that referral traffic may decline somewhat but on the other hand your content ‘s reach increase manifolds among the Facebook audience.  You can publish simultaneously on Instant Articles & on your site  but in that case Facebook has to implement “noindex” the content on their platform to prevent search engines from crawling it to  avoid duplicate content issues.

When a publisher  hosts an article on their own website, any  links from other sites that mentioned that article link directly to their own website which can increase  it’s Domain Authority.

But with Facebook Instant Articles, sharing and linking is contained within Facebook itself . Therefore when someone shares the article it will not  link back to the publisher’s website. This means although their content are getting more exposure but eventually publishers are risking  search traffic if they are opting for Instant Articles  .

Facebook Will Have The Last Laugh Over Publisher’s Content

When a publisher is opting for Instant Article he is giving up the control of their content distribution &  hence the marketers  will not able to predict their target audience  for driving conversions  as they do with their websites & blogs. Facebook can boot out average contents if they feel they are not engaging enough & these can cause a major drop in conversion & potential clients for  the respective publishers.Another factor is when audiences are reading the post on your site you can keep them engaged by recommending other related contents on you blog  which you cannot do with the in-app .

What About Insights ?

Instant Articles can provide an in-depth insight about your content  like the number of people clicking on it, total time spent reading the content,scroll speed . These are some advance metrics that can aid publishers to produce  more engaging content for the Facebook audience.By measuring these metrics the publishers can get more value out of their content marketing campaigns.

 

Do We have An  Alternative Platform ?

Google &  Twitter  are teaming up for a open source  Content Delivery Platform . When people click on links in either a Twitter feed or a Google search, full articles will pop up immediately versus waiting several seconds.But what set this platform apart from Instant Articles  is that Google & Twitter will not actually host the content but they will be showing the cached pages  on publisher’s websites. Unlike Facebook Instant Articles it will  not be branded & being an Open Source platform any company can use  & build upon it .

 

Conclusion

It’s just a new channel for increasing the visibility of your contents which will not have a direct influence on search as such. If you are not among the selected publishers then you don’t have to worry about Instant Articles  but if you are using it then do publish the content simultaneously on your site as well for your best interest.