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How To Use Google Plus For Business in 2018? The answer is right here!

How To Use Google Plus For Business in 2018? The answer is right here!

 

Google Plus 2017

 

 Google+  in  2018

Well according to Google a vast number of Google+ users are still signing up every day(around 1.6 million according to Google).Hence, Google has decided to add some new features to the platform in 2017  to keep the audience engaged. Here are some of the new features that Google has rolled out in 2017.

 

1.Image Zooming & Image Compression  Feature

 

Google+-Image-Zoom

 

Courtesy: Google.com

 

Google+  is still very popular among the photographers with a number of photography communities using the platform regularly.Google+  has introduced Collections feature in  2015 specifically to group posts according to the specific category which can be shared among the specific audience.  Images are a huge part of collections now & Google is already working on Google Photos platform.  Hence to keep in sync  Google+ has introduced  “Image Zoom” &” Image Compression”  features like  Instagram to enhance the image quality with less bandwidth.

 

 

Google’s new compression tool uses 75% less bandwidth
                                            

                                                          Courtesy: Google.com

 

2.Filtering Comments

 

Google-Plus-Comments

                                                          Courtesy: Google.com

 

Google is now filtering out low-quality comments & spam just like Facebook, Instagram &  Twitter to have a meaningful conversation on Google+. Google+ has been a target of spammers since it’s foundation due to its connection with Google search. Some SEO’s are constantly spamming the platform with irrelevant links to manipulate rankings.

According to Google’s blog :

“We’re making it easier to have good conversations by hiding lower quality comments on posts, so you can focus on the comments that matter most. If you’d like to see all the on a post, you can always click or tap “View more comments.”

 

Comment filtering will lead to a better user experience on Google+ like other platforms.

 

 

3.New Web Version

New-Google-Plus-2017

 

Google+ has made a transition in  2018 from classic Google+ with its brand new user interface on Jan.24,2017.  

“With this latest round of updates, we believe the new Google+ is really your Google+ – designed around your suggestions, requests and needs. It also means it’s time to say goodbye to classic Google+ on the web, which we’ll be turning down on January 24.”

 

4.Google+ Events

Google+ has reintroduced the Event feature which it has deprecated back in  2015.

 

According to Google –

“…beginning January 24th you’ll be able to create and join events on Google+  as you have in the past. Please note that Events will not be available for G Suite at this time.”

 

5. Google+ with My Business Can Boost Your Local SEO

If you are looking to feature your business in Google Local listings & Knowledge Graph then it is imperative that you have an official Google+ account with a verified My Business profile.  Check out this comprehensive guide on Local SEO  that you can use to be featured high in Local Search results. 

 

Google + is still a useful social media platform for marketing for certain businesses & individuals contrary to some recent rumors you have heard of Google + being dead. But the trick is to play the game according to its rules. Google+ is much different from Facebook & Twitter  & has its own high-tech niche audience.  So, you simply cannot use the marketing strategy on Google+ as you implement in other platforms. But you can tweak your content marketing strategy in 2018   for Google + with the guidelines mentioned above you can surely get some value from Google+  in 2018.

 

 

Does Social Media Affects SEO? Here Is The Answer !

Does Social Media Affects SEO? Here Is The Answer !
Social Media With SEO
                                                     Social Media With SEO

 

According to Google “Social Media”  signals do play a minor part in their search algorithms.So, we can safely say that SEO  &  Social Media are interwoven to achieve the exact same goal which is attracting new clients & increase sales.So, how can we leverage social media to boost our site’s SEO?  Let’s dive in!

How Can We Leverage Social Media For SEO?

 

 

  • “Social Media”  is right now the most useful tool to amplify your content.  Social Media plays a crucial part to distribute your content to reach a wide audience. The more the content get popular the more it’s chance of getting ranked in the top in SERP (Search Engine Result Page).
  • Sharing your content on social media can boost your indexing on the search engine as search bots crawl social media regularly.
  • “Social Media” can increase your content life if you can use proper hashtags related to your content. Example: If you are writing about SEO then using #SEO will lead users to find your content even after 6 months of writing the post.
  • If you are sharing engaging content then “Social Media” can drive insane traffic to your website   & this complements SEO beautifully.
  • “Social Media” creates brand awareness which is one of the ranking signals to get your site right up with the big brands in your niche.Companies social media profiles appear at the top of SERP for branded keywords.
  • “Social Media” can help you to understand the audience behavior & to craft content accordingly which is now a big part of Google Panda.

So, it is evident that  Social Media along with SEO can work together to your ultimate goal which is attracting more clients &  increase sales.

One way to use social media for your content marketing is to integrate the keywords in your social media posts to optimize it for search & use the correct hashtag. This will amplify your content to a greater audience & search engines will fetch your posts in the top results.

Role Of Social Media In Link-Building

You can earn high-quality back links through social media by reaching out to the niche experts.According to Gabriella Sannino,  “Social gives you a playground for prospective link opportunities”.

Links  from social media profiles

You can get a do follow link from some social media accounts barring a few Sharing content  can get you “High-Quality Links”

Get links from outreach

There is a high chance that if you can promote your best content effectively on social media it may reach to industry influencer  &  they will refer  your content in their next posts or article   if they find it suitable . Such links are of great value  to your link   profile & will certainly boost your SEO.

You can use social media to outreach to influencers by following their profile &   engaging with their posts. This can help you to establish a healthy relationship to give you the opportunity to pitch your content.

 

 

Optimize Your Content For Sharing

There are some easy & simple methods you can follow to encourage users to share your content:

1.Integrate “Social Sharing Button”  within your content in the website.

2.Tag influencers who you have mentioned in your posts to notify them.There is a high chance they will probably share your content with their audience.

3.Track  “Mentions” on social media & revert back to those who have mentioned your content.

 

How To Leverage User-Generated Content On Social Media?

User-Generated Content (UGC)  is any content generated by your audience like reviews, testimonials, blog posts, twitter chats, contests etc. The benefit of UGC is that there is a  constant flow of fresh, free content about your product and impacts your rankings & also gives you insights into your audience’s interests.

  • UGC  helps you to understand your audience better  & to create products  & services exactly according to their needs.
  • It serves as a social proof which can improve your brand reputation among the visitors.
  • The citation is a major part of “Local” SEO  & more your brand is mentioned on different mediums the more it will affect your “Local ” SEO.

Some cool ways to generate User-Generated contents are:

  • Organizing a webinar or chat.
  • Contests or quiz.
  • By conducting polls.
  • Constantly engaging with them through comment or messages.

 

 

How Relationship  Between SEO & Social Media Are Evolving

Social Media networks have gradually evolved into decent search engines where the audience are searching for products &  services more & more.   Since prospective clients are mostly active on social media platforms it has become essential for brands to create a substantial social media presence in order to reach their audience.

Hence, we can comprehend that SEO & Social Media works best when working hand in hand  &    we can leverage both effectively to get more clients & increase sales.

 

 

 

Why Do We Use Facebook (or any Social Media)? Here Is The Secret!

Why Do We Use Facebook (or any Social Media)? Here Is The Secret!

Why Do We Use Facebook

                                                     

If you are one of those inquisitive minds who is trying to figure out the psychology behind the Facebook features of Like, Comment & Share then you are in the right place.  If you can understand what actually goes through a  user’s mind when he or she is on Facebook you can then produce engaging content according to your niche audience & generate more traffic.

Let’s dive into our research!

 

Connection With Brain’s Reward Center

It has been discovered that there a  strong connection is established between Facebook activity & brain’s reward center “nucleus accumbens”  which is the pleasure center of the human brain. This part lightens up when we get a positive feedback whether in person or on Facebook through “Likes” & “Comments”.

Research also shows that while browsing Facebook there is a change in pupil dilation which is an indication that the users are happily engrossed in the activity.

 

Why We “Like”

“Like” is the social currency of Facebook.

According to Facebook:

“Like” is a way to give positive feedback or to connect with things you care about on Facebook. You can like content that your friends post to give them feedback or like a Page that you want to connect with on Facebook.”

 

Pew Research Center surveyed thousands of Americans discovered that 44% of Facebook users “like” content posted by their friends at least once a day, with 29% doing so several times per day.

According to research, there is a scientific reason or psychology behind liking a particular status or photo.

It’s a quick nod to show your support  & to cast your vote

According to Elan Morgan who conducted   2-week experiment, she chronicled on Medium  –

“The Like is the wordless nod of support in a loud room. It’s the easiest of yesses, I-agrees, and me- too.”  

 

Affirm Something About Ourselves

According to study of more than 58,000 people    we can predict gender,  race,  political inclination  etc.  just by analyzing  the “Likes”

 

Expressing  Virtual Empathy

 

We can express solidarity to someone’s status updates & cause through Facebook “Likes ” which shows we are on the same line of thinking. A study reported in Psychology Today shows this almost has the same implications like real-world empathy.

 

Why We “Comment”

We comment when we have to say something to express our opinion regarding anything.

According to a research conducted composed communication like comments & messages seems to have a greater effect to on alleviating loneliness.  In fact, according to the experiment, it has been discovered comments seems to decrease loneliness more than private messages.

If you have a business page then replying to “comment”  on a consistent basis can boost the fan engagement ratio.

 

Why We Post Status Updates 

Posting reduce loneliness & make us feel connected

A group of students was studied by researchers of Arizona & Berlin and tracked their “loneliness levels” while posting Facebook status updates. The study found that when students updated their Facebook statuses more often, they reported lower levels of loneliness independent of the feedback of their statuses.

 

What Stops Us From Posting

Researchers found that people are more likely to self-censor when they feel their audience is hard to define. People engage only when they feel connected to one another and understood by their audience.

 

Why People “Share” 

The audience usually tends to share something when they find something valuable, interesting, funny content or when they want to promote some product or services or support any cause.

 

 

 

This awesome infographic from Quicksprout gives us a comprehensive insight into the psychology beyond this behavior of users in Facebook.

 

Why We Like, Comment, and Share on Facebook

 
 

9 Twitter Tools in 2018 That Can 10X Your Twitter Followers!

9 Twitter Tools in 2018 That Can 10X Your Twitter Followers!

Twitter has become the most lucrative marketing platform for every business. Hence, there is a huge competition among marketers to get more & more followers with high engagement rate in order to promote their respective products & services on this platform. Here are some of the tools which can leverage the Twitter marketing campaign of businesses & can increase productivity with some smart strategies.

 

1.Buffer

 

Bufferapp

 

A buffer is a smart tool which helps you to schedule your tweets uniformly throughout the day when your followers are online. If you don’t schedule your tweet  & tweet when you feel like tweeting you are losing out on followers. Buffer solve this problem by scheduling your tweets at peak times of the day to get more engagement from your followers.

 

2. Klout

Barack-Obama-vs-Justin-Bieber-Klout-Score

 

 

Klout is one of the most popular social media tools which measure the influence of social media profiles  & ranks its users.If you want to measure where you stand on social media or to find out influential people in your niche then Klout is the place to go.

 

3. Bit.ly

 

Bitly

Billy is much more than an URL shortener. It helps us to keep track on the clicks on the links. The links can be shared directly to your Twitter &  other social media accounts from its dashboard.

 

4.Crowdfire

 

Crowdfire

 

It’s an awesome tool to keep track of your followers, followers   & inactive accounts you may want o to unfollow. It helps to streamline your account regularly &  helps you to flush out irrelevant profile you are following & connect with more relevant followers who are interested in your tweets. Crowdfire helps you reach out to the right people, and grow on a social network.

 

 

5.Twitonomy

Twitonomy

 

Twitonomy is a cool tool for Twitter through which you can browse, search, you follow filter & get insights you follow& your own followers.The premium features allow you to download your tweets, re-tweets, reach .mentions  &  to export to Excel & PDF reports.

 

 

 

6. Tweriod

 

 

Twitter Tools In 2017

 

 

 

Tweriod gives you the best times to tweet. It analyzes both your tweets and your followers’ tweets.So you can start tweeting when it makes the most sense to reach others.

 

7. Paper.Li

 

 

Paperli

Paper.Li is an awesome curation tool which automatically collects posts &  tweets & organizes them in a newspaper format. You can tap into this powerful tool to curate contents from industry influencers    & publish them on your site & social media at the click of a button!

 

8.Hootsuite

 

Hootsuite

 

HootSuite is a social media management tool which helps you to update multiple social networks. It also has an app  &  can track all your social media analytics including in real time on the go on your mobile. In addition, it has the facility of integrating multiple users of a team to manage the social media activities for your company.

 

9. Twtpoll

Pollin

 

This is an awesome tool if you are looking to create surveys for your social media audience to gather feedback through quizzes, questions, videos & photos.You can conduct a survey on any social media platform or email.These are some of the best free tools out there that you can use to leverage your Twitter marketing. Are you using any of these tools for your social media?

 
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