Are You Analyzing Your Content Marketing Campaign Regularly?

You have jumped on the bandwagon & is producing great content on your site week after week in order to target diverse audience across the web. But how will you know the effort & money that you are investing in your content marketing campaign is really working for you & is converting visitors to clients.  Well, my friend, it’s time to perform a thorough content audit on your site. If you don’t have any idea where to start then you are in the right place

What Are The Information You Want  To Deduce From Your Content Audit?

1.Content Type

You will definitely want to know what type of contents is generating more visits & engagements. From research, it is seen that textual contents like infographics & memes get high engagements from visitors.


2.Content Source

If you are curating content from other sites then you must provide the proper reference through outbound links.During the content audit, you must ensure to cite the original source on each page. By doing this you can ensure to re-adjust your content marketing budget  & time for different channels lie E-mail Newsletters, Ads.Social Media, Paid Search & Paid channels  which


3.Audience Source

You must channel which are driving your target audience for specific contents.



The objective of any content is engagement . You must be able to deduce which are the contents  that are successful in engaging audience to your site  & whether the audience is taking the next steps . You must identify the contents which are driving repeat visitors.


5.Content Currency

You must ensure that the contents provide the most   up-to-date  information regarding the topic  & make necessary edit regarding the  topic.


Here is a  step-by-step  guide on how to perform a thorough content audit of your site with 9 simple steps .

You can use  Google Analytics to perform a  thorough content audit of your site. Here are the 9 key metrics  that is essential to determine whether you are on the right track with your content marketing campaign .


1.Load time

A slow loading drastically effect the bounce rate.  Pagespeed has become  an integral factor of Google’s algorithm as Google is taking into account the overall user experience.  You should  identify elements (both for desktop & mobile) which are making your site slower & try to fix it to create a smooth user experience.


2.Bounce  Rate

If you are seeing higher bounce rates in your analytics then it simply means audience is not finding your content interesting &  is exiting the site from the landing page .You should keep a tab on the contents which have a higher bounce rate & should try come up with something better.


3. Unique  Visitors

You can see how many visitors with unique IP addresses  visits each page on your site from this metric.


4.New Vs Returning Visitors

This metric is a good indicator of how popular your page is over time or if your content is good enough to make visitors come back for more .



It can  help you to strategise your content marketing campaign  accordingly . If your email marketing  campaign is driving more visitors then you should try to invest more time  in that only rather on other channels .

6.Keywords and ranking

You  have to evaluate the  ranking of the pages for your targeted keywords. Always, aim for high volume & low competitive keywords.



This metric enables you to measure whether the audience are coming from the countries or cities that you are targeting.This  ensures that your localized content strategy is working successfully.



You can measure the success of  a content simply by gauging how many  audiences are opt-in for your  “Call-To-Action” on the landing page  & is moving to the connected page to fill up the requisite subscription  form or download a e-book.


9.Outbound links

Mange proper integration of   outbound links in your content  as linking to higher authority  sites  can boost your site reputation  & can increase exposure for your site.

Content Auditing  is an integral part of your content marketing strategy as their is no point in creating content after content blindly if you are not getting  the end result which is  of course clients & revenues from your content marketing .  You should at least conduct a monthly audit  to ensure you are always  on the right track  in your content marketing journey.