How Our Digital Marketing Course Can Benefit You?
In 2018 it is imperative for budding professionals to have a Digital Marketing Course in SEO, PPC & Social Media Marketing. Everybody from big corporations to small businesses & individuals is now investing most of their budget in establishing a powerful online brand as it is the most cost-effective way of reaching to more audience. But most of them are yet to harness the untapped power of Digital Marketing as they don’t have the accurate knowledge of how to use Online Marketing to build a powerful online presence. Here is where the role of a Digital Marketing expert becomes crucial.
No matter what is your profession if you undergo Digital Marketing Course in SEO & Social Media Marketing then you can open many avenues for you.
- If you are a student & is looking for an exciting & high paying career right now then there is no better option than to build a career in this fast-growing sector by joining our Digital Marketing Course.
- If you are a professional & is looking for accelerated growth then you can become a Digital Marketing expert after having a thorough Digital Marketing Course in SEO, PPC & Social Media Marketing & can switch to the fast-growing Digital Marketing industry for a better career.
- If you are a business owner then you can build a loyal audience for your business through effective Online Marketing & can promote your products & service to a global audience.This is where having a hands-on Training in SEO, PPC & Social Media Marketing comes in handy.
- If you are an IT professional like Web Developer, Web Designer & want to work as a freelancer then you can learn Digital Marketing to enhance your skillset.
Our experienced team of Digital Marketers is now conducting Digital Marketing Training – SEO, PPC & Social Media Marketing for students, professionals, web developers, web designers, artists, entrepreneur across the globe.
We have designed the curriculum based on latest Google & Social Media ALGORITHM & it’s constantly updated according to the latest algorithm updates.
- 50 hrs intensive Classroom Digital Marketing Course for local candidates based in Kolkata.
- One to One Online Digital Marketing Training for “International” candidates around the globe.
- This will be an exhaustive training on SEO, SOCIAL MEDIA & GOOGLE ADWORDS with 2.5 hrs session 3 days a week.
You can call us at +91-9903422038 or message us on FB for more information about our Digital Marketing Training program.
Digital Marketing Course
INTRODUCTION TO DIGITAL MARKETING
- What is Digital Marketing
- Advantage of Digital Marketing over Traditional Marketing
- Different Digital Marketing Avenues
- Most effective Digital Marketing platforms
SEO [Search Engine Optimization] Training In Kolkata
INTRODUCTION TO SEO
- What is a Search Engine
- How Search Engines Works
- Introduction to SEO
- Difference between Organic & Paid Search
- Search Engine Algorithms
- SERP[Search Engine Result Page]
ON PAGE SEO TECHNIQUES
- Basic HTML For SEO
- Keyword Analysis using different SEO tools
- Accurate use of Page Title for SEO
- Use of Meta Tags for SEO
- User-friendly URLs for SEO
- Content Development for SEO
- Optimizing Anchor Text & Titles for SEO
- Optimizing of Images with ALT attributes for SEO
- Optimizing Header tags for SEO
- Sitemaps creation for SEO
OFF PAGE SEO TECHNIQUES
- Content Marketing for SEO
- Indexing of website pages for SEO
- Local Optimization for SEO
- Optimizing CTR
- Rich Snippets
- Listing on different Business Directories for SEO
- Canonicalization for Advanced SEO
- Using different SEO Tools for technical audit
- Integrating SEO with Google Adwords [PPC]
- Using Google Webmaster or Search Console for SEO Analysis
- Using Google Analytics for SEO Analysis
Conversion Rate Optimization [CRO]
- Importance of CRO in Digital Marketing
- Analyzing Audience Behavior on your website
- Landing Page Optimization to keep your audience engaged
- Lead Nurturing
- A/B Testing
Social Media Optimization [SMO] & Social Media Marketing [SMM] Training In Kolkata
- Introduction to Social Media
- Social Media Marketing For Business
- Difference between Search & Social Media Marketing
- Introduction to SMM [SOCIAL MEDIA MARKETING]
- Facebook Optimization For Business – Profiles, Business Pages, Groups, Contents, Scheduling, Audience, Engagements, Analytic
- Twitter Optimization For Business – Hashtags, Followers, Contents, Scheduling, Engagements, Analytic
- Instagram Optimization For Business -Hashtags, Followers, Contents, Scheduling, Engagements, Analytic
- YouTube Optimization
DURATION: 50 hrs
Office: We are located in a prime location in Patuli, Kolkata near E.M.Bypass. 5 minutes from Khudiram Metro station.
Call us now at 9903422038 for registration for the Apr.2018 batch.
Avail Discounts up for Group Registrations ( 2 or more ).
We are focused on personalized training & hence to deliver quality training to each student we admit limited students in a single batch!
Mr. Anupam Basu, Director- IT, Acclaris
“I’m an experienced IT professional. I love to learn new technologies. In my role, knowing a new technology or tools at conceptual level suffices. But I don’t get satisfaction just knowing tools/technologies at a conceptual level. I always try to dig down to the core level and coding level to see how things actually work. I took interest in knowing Mobile Application development. I know there are lots of institutes around offering this training. Most of them conduct long duration course with a large portion on concepts and other lectures. I wanted to get into the coding level directly and quickly. My purpose is served by enrolling myself in IPSSWEB SOLUTIONS. They understood my requirement. The faculties are having a very clear knowledge and teaching acumen in cutting-edge technologies in – Digital Marketing, PHP, WordPress & Android. If you want to really learn, get enrolled immediately in your niche. You will see the difference.”