Your Ultimate Guide To Local Search Optimization In 2017 !

 

Local-SEO-Guide-2017

If you are running a  local brick & mortar business then you are probably targeting clients in your locality or nearby areas in your city. But how will you tell search engines about exactly where your business is located in order to provide the information to your local clients.  If you are looking to target a specific audience in a specific location then optimizing your business for  “Local Search”  is very essential.

Let’s discuss some very effective ways you can easily optimize your local business to be discovered by your local clients.

 

Researching Local Keywords

With local search, the foremost thing you have to do is to perform a thorough Keyword research to add high volume local Geo-Specific Keywords along with your Industry-Specific Keywords like “Real Estate Companies In LA”, “car rentals in CA”,  “Digital Marketing Companies In Seattle” etc.

 

On- Site Local Optimization:

Optimize Your Page’s Title

The Title Tag of your landing page should be optimized with the specific location in mind you are trying to optimize your business as it will the first thing to appear in the  SERP  & is very important to include your location in your Title Tag for Local Optimization.

Optimize Meta Description Attribute

Your Meta Description should include your Geo-Location along with niche keywords  & contact number as Google might use it in the snippet in its SERP.

Have a Contact Us Page with Full Name, Address & Phone Number(NAP)

Contact Us page should have the original name, address & phone number of each location. You should ensure that NAP elements are consistent throughout the website.

Include Name, Address & Phone Number(NAP) In The Footer

Placing Name, Address & Phone Number(NAP) of your business on every page of your website will boost your local relevancy when crawled by bots but only ensure that you are using text not images.If you have multiple locations then make sure to list all the locations in the footer.

Optimize H1 Header Tag With Specific Location

Don’t forget to include your specific location city or state in H1 Header Tag to boost your local relevancy.

Include Your Location In Your Content

You should have a specific location focused content marketing strategy  for Local SEO.  You should mention your specific location in your content if you are aiming to optimize your business for “Local  Search”. If you have multiple locations then creating multiple pages with each location & keyword combo will be a good idea.

Embed Google Map In Your Site

 

 

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You can embed Google Map via several plug-ins on your website to let Google know where exactly you are located in order get your business on “Local Map ” results.

Include Location In ALT Text For Images

Since search engine, bots cannot read images &  can only see  ALT Text in images you can use your location in the ALT Text to optimize your page for local results.

Place Your Targeted Location, City, State In URL

You can leverage your URL structure by including specific locations &  city to enhance your ranking in “Local  Search”.

Integrate Client Feedback about Your Product  & Services In Your Landing Pages

Use feedback from local clients from the cities about your products & services to build credibility among your local clients.

Offer City  Specific  Special  Offers  For Your Products & Services

Offering city specific offers can help search engines to  differentiate  one location from another

Arrange City Specific Events For Launching Your Products & Blog About  Them

If you can organize city-specific events & get them to cover by local press & media then you can get a huge traction by highlighting them in your blog

 

 

Off- Site Local Optimization:

 

 

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Get your Business Listed On Google My Business

This is the very first thing you should do optimize your site for local search.Just visit My Business fill all the details & get your business Verified by Google.

 

Get Reviews from Your Customers

Request your customers to leave a Review your business on Google on your profile & respond to them accurately to show off your customer service skills & can create opportunities to bring in more clients.

 

Build Citations By Listing  Your Business On Local Search Directories

Try to enlist your business in all the leading local search directories like Yelp, Foursquare, Hotfrog which can give tremendous visibility to your brand  & will eventually help to boost your ranking in “Local  Search”.

 

Let’s look at this image to see how you create a “Local SEO” strategy according to your business type.

 

Local-SEO-Strategy

Courtesy: Moz

 

 

  • I am a corporate performer. I travel to where my clients hold corporate events (all over the United States) and entertain for them. My office is in my home, and I have a separate P.O. Box for my business than for my personal mail at my physical address. I keep my physical address private for obvious reasons.

    According to the graphic above, it suggests that I create a “unique, high-quality page for each city” in which I offer my services. Does that mean I need to create a ton of pages on my website–one for each city–in order to increase my organic ranking and visibility in the various major cities in which I perform?

    • No, if you don’t have a physical presence in the other states you don’t have to create local content. This is valid only for businesses having multiple offices in multiple locations around the country. You only have to create a content targeting the city where you have a physical office. You just have to register your business in “Google My Business” & get verified.

      • If I want to increase my visibility in those cities (organically), would it be very effective to do so though? Running Adwords in various cities gets terribly expensive for a guy like me.

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