Hashtags (#) have become an integral part of every social media post on every social media.It makes easier for users to track & organize topics based on their interests.It is the easiest way to categorize contents on social media.
This is the guy who started it all long back in 2007!
how do you feel about using # (pound) for groups. As in #barcamp [msg]?
— ❄︎ Chris Messina ❄︎ (@chrismessina) August 23, 2007
In fact, due to its popularity “Hashtags” have found a place in Oxford Dictionary. Another, great benefit of using a hashtag in your posts is that it connects with users on other social media platforms.But most of us still don’t know how to use a hashtag properly in posts & end up spamming their posts with too many irrelevant hashtags. So, let’s look at the following guidelines about properly using hashtags in your social media posts.
Some Basics About Hashtag!
- Hashtags are primarily incorporated in order to monitor trending events & discussions on social media to update users about the latest buzz in the social media.You can click on a particular hashtag & can get redirected to the hashtag feed instead of your original feed.
- Every hashtag has its own unique URL
- You can search for specific topics & events from your address bar in Facebook like facebook.com/hashtag/topic
- You can directly post from the hashtag feed on Facebook.
Hashtag Guide In A Nutshell
1. Use A Single Word With No Space
You should use the hashtag as a single word with no spaces in between if you want to use more than one word in your hashtag.
2.Don’t Use Too Many Words Together
Don’t clutter your hashtag by stringing too many words together. Try to keep it to the minimum.
3.Don’t Use Special Characters
You can’t include special characters but you can use numbers in your hashtags.
Use the hashtag in trending topics in your niche industry to drive more traffic to your posts. The only thing to keep in mind is that you have to be specific about the topic.
5. Use Hashtags As Per The Network
Every network has its own unique way of interpreting hashtags.
Hashtags are focused on the specific topic about which you are tweeting. You can also use a hashtag to track Twitter chats & connect with influencers in your niche.
Each hashtag has its own unique URL from where you can post your status updates. You can leverage this URL to drive more traffic from other sites. You can leverage the hashtags to increase your reach. When you use a popular hashtag with your content the audience searching for that specifically for that niche may discover your content.
Hashtags are very important for Instagram as the hashtags are useful to describe a photo & its details rather than a story or a theme. One of the advantages of using Hashtags in Instagram is that you can use as many Hashtags in your post. Here The rules are pretty simple here –
- Be specific
- Be relevant
- Be observant
6 .Capitalize The First Letter
To make your hashtags stand out capitalize the first letter of each word(with no spaces in between) like #SocialMedia
7.Create Your Own Unique Branded Hashtag
Create your own innovative hashtags for your products & services through which people can identify your brand of products & services. You can also create hashtags for events happening around your brand.
8 .Leverage Trending Hashtags
You can leverage trending around current events which can boost your posts & tweets to gain more engagements across the platform. You can use any sporting event like #Wimbledon, #USOpen to catch the attention of the online community who are following that event.
You should not spam your posts with hashtags & use it frugally. You should not be in a situation where you have more hashtags than words.This will only attract spammers who will just follow you to get a follow back.In order to get real fans, you have to use hashtags more judiciously based on your niche.
10.Don’t Be Too Specific & Avoid Long Hashtags
You have to keep a balance between too generic & too specific. If you create hashtags which are too specific to your brand or product before its launch then nobody will search using that hashtag as they have never heard of your brand. So, it’s better to use trending hashtags niche.Don’t make your hashtags too long but try to keep it short. It has been seen that people always go for short hashtags (But remember don’t be too offbeat ).
Hashtags, if used cleverly, can generate tremendous reach & engagements on any social media platforms be it Facebook, Twitter or Instagram but you have to be careful in to use it at the right place to gain maximum reach. Hashtags should be an integral part of your Social Media Marketing especially if you are doing Content Marketing on Twitter & Instagram!
Check out this Digital Marketing Guide to know more about Content Marketing in 2017!