Are You Using Google Plus In 2017?Here Are The Google Plus Updates In 2017!

Are you still using Google+ for your business in  2017 ?Well according to Google there a vast  number of Google+ users  are still signing up  everyday(around 1.6 million according to Google).Hence, Google has decided to add some new features to the platform in 2017  to keep  the audience engaged. Here are some of the new fearures that Google has rolled out in 2017.


1.Image Zooming & Image Compression  Feature

                                                    Courtesy: Google



Google+  is still very  popular among the photographers with a number of photography communities using the platform regularly.Google+  has introduced Collections  feature in  2015 specifically to group posts according to the specific category which can be shared among specific audience.  Images are a huge part of collections now & Google is already working on Google Photos  platform .  Hence  to keep in sync  Google+ has introduced  “Image Zoom” &” Image Compression”  features  like  Instagram to enhance the image quality  with less bandwidth.



Google’s new compression tool uses 75% less bandwidth
                                                    Courtesy: Google



2.Filtering Comments


                                                    Courtesy: Google



Google is now  filtering out low quality comments & spam just like Facebook, Instagram & Twitter   to have a meaningful  conversation on Google+.Google+ has been a target of spammers since it’s foundation  due to its connection with Google search. Some SEO’s are constantly spamming  the platform with  irrelevant links  ro manipulate rankings.

According to Google’s blog :

“We’re making it easier to have good conversations by hiding lower quality comments on posts, so you can focus on the comments that matter most. If you’d like to see all the on a post, you can always click or tap “View more comments.”


Comment filtering will lead to a better user experience on Google+ like other platforms.



3.New Web Version



Google+ has make a transition in  2017  from classic Google+ with its brand new  user interface on Jan.24,2017.  According to Google –

“With this latest round of updates, we believe the new Google+ is really your Google+ – designed around your suggestions, requests and needs. It also means it’s time to say goodbye to classic Google+ on the web, which we’ll be turning down on January 24.”


4.Google+ Events

Google+ has re-introduced the Event feature  which it has deprecated back in  2015 .


According to Google –

“…beginning January 24th you’ll be able to create and join events on Google+ web as you have in the past. Please note that Events will not be available for G Suite at this time.”


Google + is sill a useful social media platform for marketing for  certain businesses & individuals contrary to some recent rumors you have heard of Google + being dead. But the trick is to play the game according to its rules. Google+ is much different from Facebook & Twitter  & has it’s own high tech niche audience.  So, you simply cannot use the marketing strategy in Google+ as you implement in other platforms. But if you can tweak your strategy for Google + with the guidelines mentioned above you can surely get some value from Google+  in 2017.