Is Google Plus Relevant In 2017 ? Here Is How To Use Google Plus For Your Business In 2017

Google Plus 2017

 

 

 

 

 

 

 

 

 

 

Google Plus(G+)  has evolved into a robust social network  since it’s launch in 2011 & has become a major tool in driving online traffic to websites.Since,its a product of Google  it  connects millions of websites .The main reason for to build your brand visibility  in G+ is that Google  is now analyzing social  signals from G+  for it’s ranking algorithms.So,how can you create a stand out G+profile for your business to generate more leads. Let’s discuss this right here!

 

Create An Engaging Headline

 

 

google-plus-bold-headline

You need to create a intriguing Headline for your every post & have to treat your posts like a micro blog post.This is very important  element of  G+  because:

  • Google  include  this Headline in the “Title” tag of your posts which appears in the Google SERPs.

 

  • It helps  to gauge audience towards your posts.

 

Use The Advance Formatting Feature

 

 

 Formatting-Content-On-Google-Plus

 

 

G+  provides some excellent formatting features like  “*”  &  “_” operators  to format your post.Use them in your posts to make your posts look more professional  7 appealing to your followers.

 

 

Include Images In Your Posts

Google+-Images-Cheat-Sheet

Posts with images receive a maximum number of shares .In fact,G+  itself  gives you the option to select your  own image  while posting to attract more audience to your post.

 

Share Your Content To Your Target Audience

Google-Plus-Tricks

 

 

Instead of sharing every content “Public” you can be  specific with whom you are sharing your best content by narrowing down your post to “Following“, “Your circles”,”   “ Individuals”,”Customers”  which ensure that your post is reaching the right “Target Audience”.

Use Hash Tag (# ) In Your Posts

 

 

 

Hashtags-On-G+

Hash Tags (#)  are used to find  relations between topics through semantic analysis in order to curate & recommend similar type of contents  to audience & thus providing  easier access to audience to a relevant topic which they are searching.

Engage With Your Audience

 

Engage-With-Your-Audience

 

Once you have posted your best content , the next thing to do is engage with the audience who are responding to your post .You should be ready answer  their queries & acknowledge them for taking their time out to read your post.you can tag other persons in G+  in your comments by  prefixing their name with  “+” sign.

You can find your best audience  who have  “+1″ your posts & comments & can follow them to build  future relationships .You can close off comments for your post by clicking “Disable Comments”  after stating  a reason for closing your comments for that post.

Schedule Your Posts At The Right Time

 

 

Social-Sharing-Timeline

 

Similar, to other social media platforms  “Timing “is the key to any post in G+.You need to have a clear strategy about “when  to post”  &  “in what frequency” you should post.

 

Manage Notifications

 

Manage- Google+-Notifications

 

 

You will get a notification with the G+ notification bell  every time there is any activity on your brand on G+ which include   Plus Ones,Shares,New Circle-rs .You can control this notifications if you don’t want to be disturbed every single moment & can block specific notifications.

 

 

 

Google + is sill a useful social media platform for marketing for businesses & individuals  contrary to some recent rumors you have heard  of Google + being dead  . But the  trick is to play the game according to it’s rules . Google+ is much different from Facebook & Twitter  & has it’s own high tech niche audience.  So, you simply cannot use the marketing strategy in Google plus  as you implement in other   platforms.  But if you can tweak your strategy  for Google + with the guidelines mentioned above you can surely get a high ROI  from Google+  in 2017.